This document outlines the modules of an SEO training course. The course covers key areas of SEO including keyword research, on-page optimization, technical SEO, off-page optimization, local SEO, analytics, SEO strategy, advanced SEO tactics, and the future of SEO. Specific topics include how to optimize titles, meta descriptions and content; build links and citations; set up analytics; develop an SEO roadmap; and stay up to date with algorithm changes. The goal is to provide a comprehensive overview of SEO and best practices.
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Complete SEO Course - 10 Modules on Strategy, On-Page, Off-Page & More
1. 1. Module 1: Introduction to SEO
Overview of SEO and why it's important for businesses
Understanding the different search engines
How search engines work and the role of keywords
The difference between SEO and SEM
2. Module 2: Keyword Research
The importance of keyword research in SEO
Types of keywords and how to identify the right keywords for your website
Understanding keyword difficulty and competition
Tools and resources for keyword research
3. Module 3: On-Page Optimization
Best practices for on-page optimization
Understanding HTML and tags (title tags, meta descriptions, header tags, etc.)
How to optimize content for search engines and users
Tips for optimizing images and videos
4. Module 4: Technical SEO
Understanding technical SEO and its impact on search rankings
Site structure and URL optimization
Site speed optimization and its impact on user experience and SEO
Mobile optimization and how to create a mobile-friendly website
Tips for optimizing for voice search
5. Module 5: Off-Page Optimization
Understanding off-page optimization and how it impacts search rankings
Link building strategies and best practices
How to create high-quality backlinks
Understanding domain authority and how to improve it
Social media and SEO
6. Module 6: Local SEO
Understanding local SEO and its importance for local businesses
Optimizing your website for local search
How to create and optimize a Google My Business profile
2. Local link building and citation building
7. Module 7: Analytics and Measurement
Understanding website analytics and how it relates to SEO
Setting up Google Analytics and other tools for tracking website traffic
Measuring and tracking the success of SEO efforts
Creating custom reports and dashboards for SEO data
8. Module 8: SEO Strategies
Developing an SEO strategy for your website or business
Creating an SEO roadmap and identifying key performance indicators (KPIs)
Understanding the role of content in SEO and how to develop a content
strategy
Tips for optimizing for local and voice search
9. Module 9: Advanced SEO
Advanced on-page optimization strategies (schema markup, featured snippets,
etc.)
Advanced link building strategies (broken link building, skyscraper technique,
etc.)
International SEO and how to optimize for different languages and regions
Tips for optimizing for rich snippets and other search features
10. Module 10: Future of SEO
Understanding the evolution of SEO and how it's likely to change in the future
Staying up to date with algorithm updates and changes
Preparing for the future of SEO with new tools and techniques
Tips for creating a sustainable, long-term SEO strategy