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A Risks and Opportunities Framework  For Exploiting Social Web Services
A Risks and Opportunities Framework For Exploiting Social Web Services Brian Kelly UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Resources bookmarked: ‘ best-practice-models-2011 '  tag  http://www.ukoln.ac.uk/web-focus/events/online/best-practice-models-2011/ Email: [email_address] Twitter: http://twitter.com/briankelly/   Blog: http://ukwebfocus.wordpress.com/ About This talk describes a risks and opportunities framework which is intended to document possible risks in using social Web services and risk minimisation strategies.
Opportunities & Challenges
Web 2.0 ,[object Object],[object Object],Web2MemeMap, Tim O’Reilly, 2005 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 ,[object Object],[object Object],Web2MemeMap, Tim O’Reilly, 2005 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Are these features or bugs?!
It’s About The Individual! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Use the Social Web? http://www.flickr.com/photos/quelsaa/2080736454/sizes/o/
Facing The Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facing The Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],I’ve paid £9K for this course & the service has stopped working. I’ll sue!
Risks and IWMW 2006 ,[object Object],Risk Management
Risks and IWMW 2006 ,[object Object],Risk Management
Risks and IWMW 2006 ,[object Object],Risk Management
Copyright Risks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Note this is a device aimed at providing a new way of looking at copyright issues
Legal Risks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reducing the Legal Risks ,[object Object],[object Object],[object Object],Example from  JORUM Procedures to Deal with Queries, Alerts and Complaints
Towards a Framework ,[object Object],Intended Purpose Benefits  Risks  Missed Opps.  Costs  Risk MInimisation Evidence Biases Subjective factors
Towards a Framework ,[object Object],Intended Purpose Benefits  Risks  Missed Opps.  Costs  Risk MInimisation Evidence Biases Subjective factors ,[object Object],[object Object],[object Object]
Towards a Framework ,[object Object],Intended Purpose Benefits  Risks  Missed Opps.  Costs  Risk MInimisation Evidence Biases Subjective factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Considering All Stakeholders ,[object Object],[object Object],[object Object],[object Object],[object Object],Accessible design is a challenge which may require risk management approaches
Using The Framework ,[object Object],Intended Purpose Benefits  Risks  Missed Opps.  Costs  Risk MInimisation Evidence Example is based on personal and institutional uses of Social Web services Community support Rapid  feedback Policies Low? Twitter for individuals Marketing,  community
Using The Framework ,[object Object],Organisational Fb page Marketing  events,…  Large audiences Ownership, privacy, lock-in, effort Marketing opportunities Low? Intended Purpose Benefits  Risks  Missed Opps.  Costs  Risk MInimisation Evidence Workflow Community support Rapid  feedback Policies Low? Twitter for individuals Marketing,  community
Using The Framework ,[object Object]
Storm arrives for Google: loss of access to Gmail for some users on 28 Feb 2011 for a few days
Storm arrives at Bath Uni: loss of access to email for all users on 28 Feb 2011  for over a week
Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions The future is exciting - but organisations will need to address the challenges. Acknowledgments to Michael Edson for the  Web Tech Guy and Angry Staff Person  post / comic strip
Conclusions The future is exciting - but organisations will need to address the challenges. Acknowledgments to Michael Edson for the  Web Tech Guy and Angry Staff Person  post / comic strip
Conclusions The future is exciting - but organisations will need to address the risks! Acknowledgments to Michael Edson for the  Web Tech Guy and Angry Staff Person  post / comic strip

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A Risks and Opportunities Framework For Exploiting Social Web Services

  • 1. A Risks and Opportunities Framework For Exploiting Social Web Services
  • 2. A Risks and Opportunities Framework For Exploiting Social Web Services Brian Kelly UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Resources bookmarked: ‘ best-practice-models-2011 ' tag http://www.ukoln.ac.uk/web-focus/events/online/best-practice-models-2011/ Email: [email_address] Twitter: http://twitter.com/briankelly/ Blog: http://ukwebfocus.wordpress.com/ About This talk describes a risks and opportunities framework which is intended to document possible risks in using social Web services and risk minimisation strategies.
  • 4.
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  • 7. Why Use the Social Web? http://www.flickr.com/photos/quelsaa/2080736454/sizes/o/
  • 8.
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  • 14.
  • 15.
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  • 17.
  • 18.
  • 19.
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  • 23.
  • 24. Storm arrives for Google: loss of access to Gmail for some users on 28 Feb 2011 for a few days
  • 25. Storm arrives at Bath Uni: loss of access to email for all users on 28 Feb 2011 for over a week
  • 26.
  • 27. Conclusions The future is exciting - but organisations will need to address the challenges. Acknowledgments to Michael Edson for the Web Tech Guy and Angry Staff Person post / comic strip
  • 28. Conclusions The future is exciting - but organisations will need to address the challenges. Acknowledgments to Michael Edson for the Web Tech Guy and Angry Staff Person post / comic strip
  • 29. Conclusions The future is exciting - but organisations will need to address the risks! Acknowledgments to Michael Edson for the Web Tech Guy and Angry Staff Person post / comic strip