4. Download Games
Banking Instant Message Voting
Surf Internet News
Email
Video Location based service
Download Music Voice Over IP
Social Network Maps
Mobile TV
12. Voice revenues
$60
are d
eclinin
g.
$45
$30
$15
$0
2002 2003 2004 2005 2006 2007 2008
Source: Chetan Sharma
13. What stops user
from using mobile internet?
50%
Find it expensive
40%
Connection is slow
37%
Don’t find it convenient
17%
Tried but don’t find it useful
16%
Never tried
8%
Don’t know about it
Source: IBM Institute for Business Value
14. Time based pricing
0.4 NTD / minutes
or volume based pricing
0.005 NTD / per packet
to flat rate data tariff
850 NTD / per month
15. What stops user
from using mobile internet?
50%
Find it expensive
40%
Connection is slow
37%
Don’t find it convenient
17%
Tried but don’t find it useful
16%
Never tried
8%
Don’t know about it
Source: IBM Institute for Business Value
17. What stops user
from using mobile internet?
50%
Find it expensive
40%
Connection is slow
37%
Don’t find it convenient
17%
Tried but don’t find it useful
16%
Never tried
8%
Don’t know about it
Source: IBM Institute for Business Value
22. What stops user
from using mobile internet?
50%
Find it expensive
40%
Connection is slow
37%
Don’t find it convenient
17%
Tried but don’t find it useful
16%
Never tried
8%
Don’t know about it
Source: IBM Institute for Business Value
23. More
Useful Application
10202 apps
on the App store!
May Jun Jul Aug Sep Oct Nov
2008
Source: 148Apps
24. What stops user
from using mobile internet?
50%
Find it expensive
40%
Connection is slow
37%
Don’t find it convenient
17%
Tried but don’t find it useful
16%
Never tried
8%
Don’t know about it
Source: IBM Institute for Business Value
27. g.
in
ow
$10
gr
Data revenues re
a
$8
$5
$3
$0
2002 2003 2004 2005 2006 2007 2008
Source: Chetan Sharma
28. Players Types at 2G Era
Customer
Mobile Competitor
Competitor
Mobile
Device Operator
50% 50%
Services
Makers
Partners
Source: IBM Institute for Business Value
30. Players Types at 3G Era
Mobile
33%
Device
Makers
Customer
Competitor
Partners Partners
Mobile
Internet
Co
r
Services
o
etit
m
Internet
pe
mp
tito
Service Operator
Co
r
33% 33%
Providers
Partners
Source: IBM Analysis