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Mobile Internet Matters
Justin Lee
In fact,




      80%       has internet   capability
                by 2008.
Source: IDC
What is
Mobile Internet Service?
Download Games

  Banking       Instant Message    Voting


         Surf Internet                    News
Email

        ...
Why
Mobile Internet Matters?
More than 50%
             of world population will
             have mobile phone by
             end of year.
Source: UN
30 countries
   exceeded 100% mobile
   phone penetration.
Source: Experian
Worldwide shipments of
      mobile Phone growth rate per annual

                   2001-2007



     20%
               ...
Average selling price


                    -7%                    per year
                                           sin...
Mobile ARPU
                                   of USA are dec
                                                     lining
...
Talk
   less
Voice revenues
    $60
                                         are d
                                                 ecl...
What stops user
       from using mobile internet?
                                                         50%
          ...
Time based pricing
0.4 NTD / minutes

or volume based pricing
     0.005 NTD / per packet

to flat rate data tariff
     85...
What stops user
       from using mobile internet?
                                                         50%
          ...
3.5G is speedy!
                                    43 seconds
               14K
       WAP

                64K
        ...
What stops user
       from using mobile internet?
                                                         50%
          ...
Screen size
                           is getting bigger.
                                              240x320




      ...
Touch screen phone
                         growth over 230% this year!

                                             9.6M...
Better
 internet experience
Better
 internet experience
What stops user
       from using mobile internet?
                                                         50%
          ...
More
            Useful Application
                                           10202 apps
                                ...
What stops user
       from using mobile internet?
                                                         50%
          ...
e
                or
           ay
             m
      Pl
       e
     or
rfm
Su

                        e
            ...
Mobile internet service is


       Useful!
g.
                                                       in
                                                     ow
   $1...
Players Types at 2G Era

                                                   Customer




                         Mobile  ...
3G open the door to
Internet Service Provider
Players Types at 3G Era
                                          Mobile
                                           33%
  ...
Challenges
  to Mobile Device Maker
Competition


     Mobile
    Internet
Content and service
              packaging
User Experience
User Experience
Business relationships
       and channel conflicts
Business model
      transformation
Thank You!
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Mobile Internet Matters

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Mobile Internet Matters

  1. Mobile Internet Matters Justin Lee
  2. In fact, 80% has internet capability by 2008. Source: IDC
  3. What is Mobile Internet Service?
  4. Download Games Banking Instant Message Voting Surf Internet News Email Video Location based service Download Music Voice Over IP Social Network Maps Mobile TV
  5. Why Mobile Internet Matters?
  6. More than 50% of world population will have mobile phone by end of year. Source: UN
  7. 30 countries exceeded 100% mobile phone penetration. Source: Experian
  8. Worldwide shipments of mobile Phone growth rate per annual 2001-2007 20% 2007-2012 5.8% Source: IBM Institute for Business Value
  9. Average selling price -7% per year since 2002 Source: IBM Institute for Business Value
  10. Mobile ARPU of USA are dec lining . $60 $45 $30 $15 $0 2002 2003 2004 2005 2006 2007 2008 Source: Chetan Sharma
  11. Talk less
  12. Voice revenues $60 are d eclinin g. $45 $30 $15 $0 2002 2003 2004 2005 2006 2007 2008 Source: Chetan Sharma
  13. What stops user from using mobile internet? 50% Find it expensive 40% Connection is slow 37% Don’t find it convenient 17% Tried but don’t find it useful 16% Never tried 8% Don’t know about it Source: IBM Institute for Business Value
  14. Time based pricing 0.4 NTD / minutes or volume based pricing 0.005 NTD / per packet to flat rate data tariff 850 NTD / per month
  15. What stops user from using mobile internet? 50% Find it expensive 40% Connection is slow 37% Don’t find it convenient 17% Tried but don’t find it useful 16% Never tried 8% Don’t know about it Source: IBM Institute for Business Value
  16. 3.5G is speedy! 43 seconds 14K WAP 64K PHS 114K GPRS (2.5G) 237K EDGE (2.75G) 384! WCDMA (3G) 1440K HSDPA (3.5G)
  17. What stops user from using mobile internet? 50% Find it expensive 40% Connection is slow 37% Don’t find it convenient 17% Tried but don’t find it useful 16% Never tried 8% Don’t know about it Source: IBM Institute for Business Value
  18. Screen size is getting bigger. 240x320 172x208/220 128x128/160 2005 2006 2007 2008 Source: Sender 11
  19. Touch screen phone growth over 230% this year! 9.6M 4.2M 2007 2008 Source: New York Times
  20. Better internet experience
  21. Better internet experience
  22. What stops user from using mobile internet? 50% Find it expensive 40% Connection is slow 37% Don’t find it convenient 17% Tried but don’t find it useful 16% Never tried 8% Don’t know about it Source: IBM Institute for Business Value
  23. More Useful Application 10202 apps on the App store! May Jun Jul Aug Sep Oct Nov 2008 Source: 148Apps
  24. What stops user from using mobile internet? 50% Find it expensive 40% Connection is slow 37% Don’t find it convenient 17% Tried but don’t find it useful 16% Never tried 8% Don’t know about it Source: IBM Institute for Business Value
  25. e or ay m Pl e or rfm Su e or nm te Lis
  26. Mobile internet service is Useful!
  27. g. in ow $10 gr Data revenues re a $8 $5 $3 $0 2002 2003 2004 2005 2006 2007 2008 Source: Chetan Sharma
  28. Players Types at 2G Era Customer Mobile Competitor Competitor Mobile Device Operator 50% 50% Services Makers Partners Source: IBM Institute for Business Value
  29. 3G open the door to Internet Service Provider
  30. Players Types at 3G Era Mobile 33% Device Makers Customer Competitor Partners Partners Mobile Internet Co r Services o etit m Internet pe mp tito Service Operator Co r 33% 33% Providers Partners Source: IBM Analysis
  31. Challenges to Mobile Device Maker
  32. Competition Mobile Internet
  33. Content and service packaging
  34. User Experience
  35. User Experience
  36. Business relationships and channel conflicts
  37. Business model transformation
  38. Thank You!

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