The 10 "Must Have" keys to creating an internet marketing program that makes money online with your expertise.

1. Double Your Income
Information Marketing System
“What Millionaire Experts Do To Get Started –
10 Must-Have Steps To Be Successful with
Information Marketing”
Linda L. Keefe
“The Execute Your
Vision Maven”

2. Agenda
• Announcements
– Bootcamp In A Box launches
– B-Box Buyers – Complimentary Orientation Webinar
• The “10 Steps for Success”
– My story – and what it means to you
– Why was the Core Sales Circle developed (“how to”)
– Core Sales Circle (tied together)
• Preview of “Bootcamp In A Box”
– TABLE OF CONTENTS: LEARN -- 22 modules (graphics, web, ezine, offer, product …)
– LISTS of elements with specific titles for each: 20 checklists, 14 scripts,
20 forms, 77 video snippets, 27 step-by-step guides
www.DoubleYourIncomeInformationMarketing.com

3. Three Steps to Success
• Knowing what to do.
• Knowing how to do it.
• Then doing it – taking action!

4. My Story - How It Benefits You
• Background
– Music – flutist (creative, artistic)
– Elementary Teacher
– MBA
– Publisher: TECH TALK for Non Techies (12 years)
– Xerox: Communications Manager
• Shared Results International, 1995
– Execute Your Vision
o Organizationally
o Individually

5. Why Develop the “The Circle”
• Strategic Shift in Business
– Gained expertise
– Wanted less in-class training
– Desired to help worldwide
• Struggled and tried all the “things” we were supposed to do
• Attended Ali Brown “Online Success Blueprint Workshop”
– Took a list – most technical questions
– Talked to others – previous attendees
– Returned home – didn’t know where to start
– Knew others in the same boat!

6. “Core Sales Circle”
aka: The TechnologyMap
“10 Must-Have Steps”

7. Core Sales Circle: #1 Market

8. Micro Target Market
Micro Target Market
– Who can you reach easily in large numbers?
– Who typically wants what you have?
– How can you create a subset – narrow it down?
Best Better Bad
Women (age 35-65) Men and women who People of all ages who
who want to live healthy don’t want to be in pain. want to be healthy.
forever and are willing
to work for it through
alternative means.

9. Moniker - Branding
Moniker
– Establish your expertise
– Become trusted, believed, liked
– Watch for them
Best Better Bad
• The Relationship • A name • No Name
Marketing Coach • One formal photo • No photo
• The Productivity Guru • A Jack of All Trades • No personal
• The Writer’s presence
SuperHeroine
SAMPLE: www.DoubleYourIncomeInformationMarketing.com

10. Core Sales Circle: #2 OptIn

11. Free Offer / Special Report
Offer
– What digital something do you have that can become an e-report?
– What topic could you quickly write about: 3 secrets . . / 3 mistakes
that entrepreneurs make . . . ? Top Ten . . . .
– Not your full knowledge of tips, but high quality ones
– What compelling need could you write about?
Best Better Bad
“Three Secrets To Living 15 Ways to Be Healthy Correcting Subluxations
Healthy Forever” For Your Benefit
or
“The Three Deadly
Mistakes Smart Women
Make To Achieve Optimal
Health and How To Avoid
Them”

12. Offer / Special Report Titles
• Your title needs to say it all
• Make it exciting
• Start with a number (a list) or “How To. . .”
– “3 Simple Secrets to Publishing an Ezine that Makes You
Money” (A. Brown)
– “10 Biggest Sales Mistakes Most Women Make”
– “7 Ways to Double Your Savings This Year” (B. Losey)
– “How to Get Your Kids to Behave – Finally!” (Mom’s on Purpose)
– “How to Start Your Own Personal Assistant Business”

13. Create Graphics & Web Pages
SnagIt and ColorPic – Software
• Use SnagIt to create graphics
– Picture of your ezine
– Picture of your special report
– Create your banner for web page
– Create your banner for your ezine
– Create different effects with your photo
• Use ColorPic to match colors – exactly
www.TheMavenRecommends.com

14. Core Sales Circle: #3 Thanks

15. Core Sales Circle: #4 Cart

16. Shopping Carts
• Which cart to use – Information Marketing
• What level of service do you need
• Three main areas
– Email & Marketing
o Custom Forms – Opt in Sign Up
o AutoResponders – Lists and Messages
o Broadcasting – Solo Emails
– Clients – paid and non-paid
– Products
o One time purchase
o Recurring purchase
o Commissions

17. Core Sales Circle: #5 Responder

18. AutoResponders
• AutoResponder – Categories
– Who joins your ezine
– Who signs up for a specific class
– Who buys a particular product
– Who is in your advanced group
• AutoResponder – Messages
– Responds to signing up on your OptIn page
– Responds to signing up for classes
– Responds to buying a product
• Techniques
– How to create one
– What to say
– How to connect them to the trigger

19. Core Sales Circle: #6 Delivery

20. Core Sales Circle: #7 Product

21. Product
Product
– Maps to the market need
– Presents a large $$$ return
– Is easy to get out
Best Better Bad
Leadership Coaching An ebook, or An hour of your
Package … One Teleseminar consulting time.
with 3 CDs,
a private session with you,
a monthly call on a topic of
interest,
two special reports.

22. Look at Examples
www.ExecuteYourVision.com

23. Core Sales Circle: #8 Ezine

24. Ezine Article Topics
Ezine
– What 3 – 5 types of things does your market want to know
about?
– What thought, image or category would describe or
summarize this list?
Best Better Bad
• Eating to boost • How to eat well. • The science of eating
energy. • How to move well • How to flex your
• Moving to feel joints
• How to sleep better
younger. • The three types of
• Sleeping like a baby sleeping

25. Tie The Tools Together

26. Techniques: Moving Your List
Constant
Contact List
to receive
Shopping Cart Auto
ezine
Responder List
of people who want the
ezine
Clean up the
Excel Exported
spreadsheet to
import into
Constant
Contact

27. Core Sales Circle: #9 Articles

28. Core Sales Circle: #10 Emails

29. For This System, You’ll…
Develop: Learn how to:
1. Killer Offer • Write convincing copy
2. Opt In /Squeeze Page
• Design marketing items
3. Landing Pages
4. Long Letter to sell • Create autoresponders
5. Solo email / broadcast • Develop sales letter formula
6. Ezine – build relationship
• Categorize clients
Decide: • Use shopping carts
1. Micro target market • Create web pages
2. Positioning for market • Link your opt-in on web page to
3. Product shopping cart’s auto-responder
4. Color scheme / branding
• Position your product
• Create your own graphics

30. Your Tool Investment
Monthly Fees
• Shopping Cart ($59/mo) Optional and Free
• Credit Card Service ($26/mo) • Audio Recording Web Tool ($19 / mo)
• Web page design / hosting ($19 / mo) • Email Formatting Web Tool (free)
• Ezine service ($20 - $35/mo) • Color Matcher Software (free)
• Hyperlink Coding Web Tool (free)
One Time / Annual Fees • Document Sharing Web Tool (free)
• Graphics grabbing tool ($29 one time)
• Domain names (@ $10 / year)

31. Henry Ford
You can’t build a reputation
on what you are going to do.

32. Bootcamp In A Box
• 300+ pages of instruction • Examples for You to Model
• 22 Modules of Content – What to say
• Quick Start Guide – How to format
• Detailed Road Map for Program • Maven’s Resources
• Tutorial Accessories Guide • Maven’s Glossary
– 20 Forms and Templates • 12 Weeks of Assignments
– 27 Step-By-Step Guides • Launch Review by Linda
– 14 Scripts and Models
– 20 Process Checklists PLUS
– 77 Video Snippets • 3 Mo Double Income Mastermind
• 6 DVDs - Videos • Paradigm Mindset Shift – CD
• An Info. Mktg. Audio CD • 6 Mo Access to Virtual Library
• A Data CD – forms, templates • Oct 10th – B-Box Orientation
www.DoubleYourIncomeInformationMarketing.com

33. No Risk!!!
• Bootcamp In A Box
– No Risk - one year guarantee, full refund
– http://www.DoubleYourIncomeInformationMarketing.com

34. Questions & Comments
“Double Your Income
Information Marketing System,
Linda L. Keefe
What Millionaire Experts “The Execute Your
Vision Maven”
Do To Get Started”
http://www.DoubleYourIncomeInformationMarketing.com