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Jim Ewel!Introduction & Agile Marketing 101!
Agile 101!
Agile! vs.!agile!
Values!!     Individuals and interactions over processes and      tools!!     Working software over comprehensive      doc...
Principles!!     Our highest priority is to satisfy the customer through early and      continuous delivery of valuable so...
Process: Scrum Overview!                  Mountain Goat Software, LLC!
Sprints!!     The length of a sprint is up to the team!!     A constant duration leads to a better      rhythm!!     Chang...
Scrum Framework!Roles!• Product owner!• ScrumMaster!• Team!        Ceremonies!             • Sprint planning!             ...
Scrum Roles!!     Product owner!!     Scrum Master!!     Team!!     Pigs versus Chickens!
Scrum Framework!Roles!• Product owner!• ScrumMaster!• Team!                   Ceremonies!                   • Sprint plann...
Team         Sprint planning meeting! capacity!                Sprint prioritization!Marketing       •  Select sprint goal...
Sprint Planning!!     Executive management, sales,      sometimes development invited!!     Business and sales contribute ...
The Daily Scrum!!     Parameters!      !   Daily!      !   15-minutes!      !   Stand-up!!     Not for problem solving!   ...
Everyone Answers 3 Questions:!                             1           What did you do yesterday?                         ...
Sprint Review!!     Team presents what it accomplished during      the sprint!!     Typically takes the form of a demo or ...
Sprint Retrospective!!     After every sprint, take a look at what      is and is not working!!     Typically 30–45 minute...
Scrum Framework!Roles!• Product owner!• ScrumMaster!• Team!        Ceremonies!             • Sprint planning!             ...
Backlog!
Sprint Backlog!
Burn Down Chart!                   !"#$%&()*+%,-&(.&&/#0)%1"(*#1%,&
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Agile 101

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Agile 101

  1. 1. Jim Ewel!Introduction & Agile Marketing 101!
  2. 2. Agile 101!
  3. 3. Agile! vs.!agile!
  4. 4. Values!!   Individuals and interactions over processes and tools!!   Working software over comprehensive documentation!!   Customer collaboration over contract negotiation!!   Responding to change over following a plan!
  5. 5. Principles!!   Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.!!   Welcome changing requirements, even late in development. Agile processes harness change for the customers competitive advantage.!!   Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.!!   Business people and developers must work together daily throughout the project.!!   And 8 more!
  6. 6. Process: Scrum Overview! Mountain Goat Software, LLC!
  7. 7. Sprints!!   The length of a sprint is up to the team!!   A constant duration leads to a better rhythm!!   Change during the sprint?!
  8. 8. Scrum Framework!Roles!• Product owner!• ScrumMaster!• Team! Ceremonies! • Sprint planning! • Sprint review! • Sprint retrospective! • Daily scrum meeting! Artifacts! • Marketing backlog! • Sprint backlog! • Burndown charts!
  9. 9. Scrum Roles!!   Product owner!!   Scrum Master!!   Team!!   Pigs versus Chickens!
  10. 10. Scrum Framework!Roles!• Product owner!• ScrumMaster!• Team! Ceremonies! • Sprint planning! • Sprint review! • Sprint retrospective! • Daily scrum meeting! Artifacts! • Marketing backlog! • Sprint backlog! • Burndown charts!
  11. 11. Team Sprint planning meeting! capacity! Sprint prioritization!Marketing •  Select sprint goal! Sprint! backlog! •  Analyze and evaluate marketing goal! backlog! Business Sprint planning! priorities! •  Decide how to achieve sprint goal ! Product •  Create sprint backlog (tasks) Sprint! Status! from marketing backlog items backlog! (user stories / marketing tasks)!Competition! •  Estimate sprint backlog in hours!
  12. 12. Sprint Planning!!   Executive management, sales, sometimes development invited!!   Business and sales contribute to priorities!!   Team has autonomy to accept/commit to work!
  13. 13. The Daily Scrum!!   Parameters! !   Daily! !   15-minutes! !   Stand-up!!   Not for problem solving! !   Whole world is invited! !   Usually, only team members, ScrumMaster, product owner, can talk!!   Helps avoid other unnecessary meetings!
  14. 14. Everyone Answers 3 Questions:! 1 What did you do yesterday? 2 What will you do today? 3 Is anything in your way?!   These are not status for the ScrumMaster!!   They are commitments in front of peers!
  15. 15. Sprint Review!!   Team presents what it accomplished during the sprint!!   Typically takes the form of a demo or review of metrics!!   Informal!!   Invite the world!
  16. 16. Sprint Retrospective!!   After every sprint, take a look at what is and is not working!!   Typically 30–45 minutes!!   Internal meeting to the team, scrum master and sometimes product owner!
  17. 17. Scrum Framework!Roles!• Product owner!• ScrumMaster!• Team! Ceremonies! • Sprint planning! • Sprint review! • Sprint retrospective! • Daily scrum meeting! Artifacts! • Marketing backlog! • Sprint backlog! • Burndown charts!
  18. 18. Backlog!
  19. 19. Sprint Backlog!
  20. 20. Burn Down Chart! !"#$%&()*+%,-&(.&&/#0)%1"(*#1%,&

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