Nike's structure supports its strategy through a network of designers, advertisers, public relations firms, and subcontractors who manufacture the products. Nike spends the most on advertising compared to competitors like Adidas and Reebok. To address criticisms of outsourcing and supplier practices, Nike developed a code of conduct for contractors requiring minimum wages, maximum work hours, minimum age limits, and safety/environmental standards. Nike is also a member of the Fair Labor Association and has a spokesperson to respond to criticisms. If creating a new athletic company, the document's author would consider both adopting Nike's outsourced network structure and a different approach, since Nike dictates tight controls