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2. Who are we?
O An advertising company
O Specialises in helping new companies
O Advertise products in a unique way
O Founded in December
O Creative director: Georgia RT
O Art director: Matt Holley
O Cinematographer: Josh Brown
O Sales Director: Lily Curtis
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3. Hydra/Ĵeto
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5. Existing Products
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6. Statistics
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Effectiveness
Brands

7. Target Audience
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8. Jeto
O Ĵeto- Means release in Esperanto.
O Links to the idea of ‘releasing your inner
champion’ (Our products slogan)
O Our slogan helps to relate the product to
our target audience.
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9. O The water will be sourced from the
Springs of Monte Titano (a mountain of
the Apennines and the highest peak in
San Marino- Esperanto speaking)
San Marino river
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10. Final Logo/ Slogan
• Red/Blue colour theme: blue links to water. Red is a good
contrasting colour. Both are bold, energetic and bright colours.
• The font used is simple but effective as it allows the audience to
read it clearly.
• The logo features a cartoon of a sportsman/athlete and this links
back to our target audience of sports enthusiasts.
• The slogan relates to not only the meaning of the product name but
also to our target audience.
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12. (Print Advert):

13. (bus advert):

14. (website banner):

15. (tube/train advert):

16. (TV Advert)

17. Marketing Campaign
O Free water at smaller sporting events then
O Tour De France
O Rugby World cup
O London Marathon
O Olympics/ Paralympics
Print adverts in the underground- spread awareness
Magazine adverts- men’s health etc
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