Cosas que necesitas saber y llevar para VPM del MKTeam!

2. GET READY FOR VPM!
• What is that?
VPM is an educational strategy. It has te goal to unite all the MKT
network in one place in order to deliver functional knowledge and
enable the elected VPs to gather information for work and planning.
Our VPM in NPM has the main goal to support you all reviewing your
planning and adapt your strategies to better synergyze with operations
and the National Office.

3. GET READY FOR VPM!
•
What will happen?
3 days of intense sessions and thinking processes, lots of synergy and
spaces for learning and discussions. I promise it won’t be easy but it
will worth the effort!
•
What should I have?
In order to make this space 100% efficient for you, it’s highly recommended
to have already your pre-planning and the focus programs for 2014, as
well as all the data that will be required in this booklet.

4. How to make it works
We are part of a network of several entities in different
maturity level, which means even if we do our best the content
might either not fully reach your expectation or makes you feel
lost.
Doesn’t matter what will be the case, have in mind that this is
a place in which the main responsible to make it worth is YOU!
Use this booklet to study and get ready to take the most out of this
space!

5. How to make it works
HIGH VOLUME ENTITIES VPS
•
Have a list of your main doubts to share and discuss
•
Collect as many GCPs of your entity as you can to share
•
Be patiente and understand the diversity we will have of
knowledge and contribute the most you can!
•
Be always available to help VPs of less volume or expansion
entities, sometimes teaching is the best way to learn
•
Have the open mind to understand different realities and
boldness to review strategies focused on soluction
•
Don’t expect ready answers, it your job to find the right ones

6. How to make it works
EXPANSION - MEDIUM VOLUME ENTITIES VPS
•
Don’t be afraid to ask. The dummiest question is the one that’s
never spoken.
•
Have clear that not all the given strategies must be aplied at
your reality, it’s your responsability to filter what’s best for you
according with your market focus
•
Don’t get behind! Guarantee the aknowledge of the material
in this booklet so we can quickly advance in discussions
•
Don´t be afraid to contribute. Sometimes the best idea comes
from those who have less experience and a fresher view of
things.

7. Content I should already know
MUST KNOW
TRENDS
https://podio.com/aiesecincolombia/mercadeo/apps/educacion/items/5
https://podio.com/aiesecincolombia/mercadeo/apps/educacion/it
ems/2
Politicas de comunicación
Manual de Marca
https://podio.com/aiesecincolombia/mercadeo/apps/materiales/items/143
Manual de branding
http://issuu.com/aiesecmauritius/docs/branding_manual?e=1875003/3727734
PORTAFOLIOS
iGIP - https://podio.com/aiesecincolombia/mercadeo/apps/materiales/items/149
iGCDP https://podio.com/aiesecincolombia/mercadeo/apps/materiales/items/135
oGIP - http://www.slideshare.net/lilianarruda2/portafolio-ogipcomp
oGCDP - http://www.slideshare.net/lilianarruda2/portafolio-ogcdp
PR
Analysis PR a nivel local
https://podio.com/aiesecincolombia/mercadeo/apps/educacion/items/3
PR Packaging
http://www.myaiesec.net/content/viewfile.do?contentid=10234764
BASIC
MKT Strategy Review – Survey filled by VPs 2013 by the middle of the
year
https://podio.com/aiesecincolombia/mercadeo/apps/mkt-strategyreview
MKT for Dummies
https://podio.com/aiesecincolombia/mercadeo/apps/educacion/items/1
MKT Strategic Summit Output
Global Wiki – Guide to Marketing
http://www.myaiesec.net/content/viewwiki.do?contentid=10255817
CAMPAÑAS
Lider Global
https://podio.com/aiesecincolombia/mercadeo/apps/materiales/iems/164
Ciudadano Global
https://podio.com/aiesecincolombia/mercadeo/apps/materiales/items/126
MANAGEMENT
Promotion and Synergy Template
https://podio.com/aiesecincolombia/mercadeo/apps/materiales/items/128
TMP y TLP Booklet
https://podio.com/aiesecincolombia/mercadeo/apps/educacion/items/4

8. Basic Information I should bring with me
INTERNAL
•
At least 3 GCPs(Good Case Practice) y BCPs (Bad Case Practice) of MKT 2013
•
% of Convertion rate of your entity (OGX)
•
# of partners of your entity – TN Takers and organizational partners
•
Universities you partner with and if it’s for support or exchange
•
General profile of applicants for oGCDP and oGIP – get the data from PODIO
•
General profile of main TN Takers (segments, # of TNs they take, for how long
tha partnership is going on) – Talk with ICX

9. Basic Information I should bring with me
EXTERNAL
•
# of universities in your segmentation
•
Strong carreers – the ones that are more recognized
and/or have more volume in the universities in your
segmentation
•
General students profile – english level, financial situation,
overal preferrences
•
# of NGOs in your segmentation
•
General profile NGOs Profile(issue they focus on)
•
Main economic sector of your region
•
Potential groups or organizations that could support
market penetration for ICX or OGX

10. Collaboration block
BRING IF YOU HAVE:
• Standard follow up flow for applicants
• CRM Strategies
• Quality surveys
• Showcasing Strategies

11. Check list for awesome VPM
 Guarantee to have all required data
 Bring your local planing
 Bring all your doubst and GCPs to share
 READ and STUDY all the materials to guarantee we
can work much more in actions and planning and
less in full explanation sessions

12. Looking forward to
meet you all!