2. Rasta Energy Advertising
• When advertising my energy drink I have to be
careful not to be offensive or unsuitable
towards my customers and mainly my target
audience (16+)
• For example I could not put a weed leaf on my
Rasta designs as it would be promoting illegal
drugs to young people.
3. Advertising standards authority
• The Advertising Standards Authority is the UK’s
independent regulator of advertising across all media.
They apply the Advertising Codes, which are written by
the Committees of Advertising Practice. The ASA’s work
includes acting on complaints and proactively checking
the media to take action against misleading, harmful or
offensive advertisements.
• This means that I would have to be aware of this and
make my advertisings suitable and according to the
ASA’s rules and regulations.
4. ASA Copyright
I have not gone against
any of the copy right
laws in my designs
All of my
brushes that I
have used are
accessible to
the public on
the internet so I
have not copies
from anyone or
anything.
All of my photos were taken
by myself and have not
been copied. Also some of
them were from Google.
I have made sure my website
doesn't break any of the ASA’s
rules or regulations. For example
one of the rules is -
4.1 Marketing communications
must not contain anything that is
likely to cause serious
or widespread offence.
This does not have any offensive
pictures or words so it does not
clash with this rule.
I have not broken any of the
copy right laws in my website
