Digitisation has played our lives & its time you expand your brand digitally, through fun & interactive Google Ads. Learn How "ABCDE" Can Help Grow Your Business Online?

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ABCDE - Ads for
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2. • Before the advent of technology, in the early 1900s, newspapers
carried advertisements.
• Earlier to that, our parents and grandparents came to know about
goods and services through announcements on roads.
• We might have also seen in old cinemas, small kids running behind
bullock-carts that carry advertisement pamphlets.
Advertisements - A Throwback

3. • With that glimpse of our olden days, let us get back to this age of
technology. We might see the fingerprints of technology in each
and everything around us today.
• Mother’s recipe books have been replaced by YouTube cooking
channels. Dads have stopped watching the news channels as they
have an updated daily news app on their smart phones.
• But how do they come to know about all these?
• The mobile phone is playing an important role that even while
eating, people don’t focus on what they eat. Instead, their attention
is on the newsfeed and tweets.
• ECommerce store owners and other retailers have made
use of this span of attention of people wisely. They have
started to publish ads on the web.
How Digitization Has Played Our Lives?

4. • Google Ads is the business-centric ad service offered by Google.
• As the biggest and most frequented search engine of the world,
Google enjoys an upper hand above in providing audience-specific
marketing services to business that rely on the Internet.
• From paid ads to organic search listing, the offerings are literally
endless.
• Google Ads have been powering such e-ads for quite a long time.
• These ads are the advertisements that appear on the search
engine when a user searches for something which is similar to
what we offer on Google.
What Are Google Ads?

5. • If you are looking for a company to build your brand in the digital
podium, you type ‘Digital Marketing companies in Chennai’.
• Google search provides you with a sponsored ad link. To feature
this ad on Google, the role of Google Adwords is inevitable. Any
organisation seeking such ads on Google will make use of
Adwords.
• Adwords is a tool that’s used to display ads on other sites on the
web. You have searched for ‘Digital Marketing companies in
Chennai’ yesterday. You will find similar ads following you
wherever you go on the web for the next few days. Websites rent
out a space for advertisers to publish their ads and we can push
out ads using adwords and target those spaces too. This is how it
works.
Google Ads: The Workflow That Runs Under The Hood

6. • Let’s say it is a festival season and you are looking for some festive
wear online.
• The ads from the e-commerce giants selling festive wear will follow
you wherever you go on the web. You tend to click the ad.
• These ads will also surprise the customers. This is how the brand-
boosting happens through ads.
How Will This Boost Your Brand Through Ads?

7. • In today’s digital world, announcement, newspaper ads, posters
and television ads have been transformed to web ads. Any field
from the origin till today has not been the same. Not only the fields,
but also the brands that address any field, it’s goods and services
are not the same.
• The television ad of Airtel, few years ago, starred A.R.Rahman.
The music he composed for that ad won the minds of several
people across the world. Today, the Airtel 4G girl also has a
massive fan following, much more than some known celebrities.
• Beyond television ads, the girl as well as Airtel have become so
creepy that we have been followed by them even on web. This is
due to the evolution of web ads. This is the real transformation.
• The brand and the service they provide has been the same
Their advertising strategy has adopted the trend.
The Real Transformation

8. • To give such a renovation to your brand, start with setting your first
step on to Digital Media. There are several Digital Marketing
companies in Chennai. We are one among them promising to offer
the best Digital Marketing solutions to let the world know your
brand.
• Happy Digital Marketing!!!
Your Wait Is Over!

9. MARKETING
YOUR
DIGITAL
FOOTPRINT