The fourth part of the Pretotyping Primer series. A real-life story from IBM and how they saved millions in developing a product...

1. @Lionzan @PretotypeCo
Pretotyping Primer Series
What the Heck is
Pretotyping? #4
Leonardo Zangrando
European Pretotyping Agitator
Pretotype.co.uk

2. @Lionzan @PretotypeCo
PRETOTYPING
STORIES

3. @Lionzan @PretotypeCo
IBM
Speech-to-Text

4. @Lionzan @PretotypeCo
1980's
Problem: managers
need typists to write
letters
IBM = typewriters
AND mainframes

5. @Lionzan @PretotypeCo
1980's
Problem: managers
need typists to write
letters
IBM = typewriters
AND mainframes

6. @Lionzan @PretotypeCo
1980's
Problem: managers
need typists to write
letters
IBM = typewriters
AND mainframes

7. @Lionzan @PretotypeCo
What if we built a
speech-to-text
machine?
We can make it work
and customers told us
they would love it!

8. @Lionzan @PretotypeCo
What if we built a
speech-to-text
machine?
We can make it work
and customers told us
they would love it!

9. @Lionzan @PretotypeCo
What if we built a
speech-to-text
machine?
We can make it work
and customers told us
they would love it!

10. @Lionzan @PretotypeCo
Hold on, are we sure?
Let's make an
experiment first
Let's build a machine
that works
and have customers
use it

11. @Lionzan @PretotypeCo
Hold on, are we sure?
Let's make an
experiment first
Let's build a machine
that “works”
and have customers
use it

12. @Lionzan @PretotypeCo
Hold on, are we sure?
Let's make an
experiment first
Let's build a machine
that “works”
and have customers
use it

13. @Lionzan @PretotypeCo
The “working”
machine is indeed
replaced by a good
typewriter hidden
behind the wall
How do customers
like using it?


14. @Lionzan @PretotypeCo
The “working”
machine is indeed
replaced by a good
typewriter hidden
behind the wall
How do customers
like using it?

15. @Lionzan @PretotypeCo

16. @Lionzan @PretotypeCo
We just saved ourselves
from an
EPIC FAIL!
After initial enthusiasm,
they won't use it
It was not the right it

17. @Lionzan @PretotypeCo
Actually, we just saved
ourselves from an
EPIC FAIL!
After initial enthusiasm,
they won't use it
It was not the right it
@Lionzan @PretotypeCo

18. @Lionzan @PretotypeCo
Actually, we just saved
ourselves from an
EPIC FAIL!
After initial enthusiasm,
they wouldn't use it
It was not the right it

19. @Lionzan @PretotypeCo
Actually, we just saved
ourselves from an
EPIC FAIL!
After initial enthusiasm,
they wouldn't use it
It was not the right it

20. @Lionzan @PretotypeCo
to be continued...
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@Lionzan & @PretotypeCo
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