Pretotyping primer 3

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The third issue of the Pretotyping Primer Series.

Don't ask. Literally!

Published in: Economy & Finance, Business
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Pretotyping primer 3

  1. 1. @Lionzan @PretotypeCo Pretotyping Primer Series What the Heck is Pretotyping? #3 Leonardo Zangrando European Pretotyping Agitator Pretotype.co.uk
  2. 2. @Lionzan @PretotypeCo HOW CAN WE VALIDATE THE MARKET W/O PRODUCT?
  3. 3. @Lionzan @PretotypeCo Just DON'T ask! Literally @Lionzan @PretotypeCo Interviews Questionnaires Focus Groups @Lionzan @PretotypeCo
  4. 4. @Lionzan @PretotypeCo Just DON'T ask! LITERALLY Interviews Questionnaires Focus Groups @Lionzan @PretotypeCo
  5. 5. @Lionzan @PretotypeCo Ideas + Opinions = TROUBLE @Lionzan @PretotypeCo
  6. 6. @Lionzan @PretotypeCo Find ways to MEASURE actual COMMITTMENT rather than OPINIONS
  7. 7. @Lionzan @PretotypeCo Find ways to MEASURE actual COMMITTMENT rather than OPINIONS
  8. 8. @Lionzan @PretotypeCo Find ways to MEASURE actual COMMITTMENT rather than OPINIONS
  9. 9. @Lionzan @PretotypeCo Ideas + Opinions  False Positives @Lionzan @PretotypeCo
  10. 10. @Lionzan @PretotypeCo Ideas + Opinions  False Negatives @Lionzan @PretotypeCo
  11. 11. @Lionzan @PretotypeCo NO PRODUCT, NO QUESTIONS, NO-W WHAT?
  12. 12. @Lionzan @PretotypeCo It's time to Pretotype!
  13. 13. @Lionzan @PretotypeCo Pretotyping = validating market interest and actual use of a potential innovation with the minimum investment of time and resources
  14. 14. @Lionzan @PretotypeCo to be continued... follow us on @Lionzan & @PretotypeCo Slideshare.net / leozan

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