GEN Software is well-known for its CRM among SMEs in Vietnam. It has been a trustworthy partner for hundreds of enterprises in providing a comprehensive solution to improve their management process and to enhance customer service quality. The founder who was a developer himself has been working hard to create a flexible solution that can be customized to any specific demand. Besides its standard version, gen CRM also has its focus on 2 customized versions: eduCRM & carCRM to meet typical characteristics of education institutions/centers and showroom/garage businesses.