1) Define the term Market Potential, and why is it an important to a firm doing business internationally? 2) What is GNI/Capita (Gross National Income per capita)? What role does this play in selecting a country in which to do business? 3) What is mean by the term Discretionary Income and why is it important for marketers 4) What is meant by the terms Income Distribution and Population Density, and also why is it important for a marketer?.