1. ULS Campus Administration & Leadership Discussion Group
“Building Campus Advocacy in Tough Economic Times”
Saturday, January 24, 2009 | 10:30 am – noon
Resources & Ideas
ACRL Campus Outreach & Advocacy Toolkit
http://www.ftrf.org/ala/mgrps/divs/acrl/issues/marketing/ulsadvocacytoolkit/ulsbiblio.cfm
or Google: ULS Outreach Toolkit
The basics of campus outreach, presented in a succinct manner. Includes Resources with links to
handbooks such as the ACRL publication The Power of Personal Persuasion and ALA’s Library Advocate’s
Handbook.
new
Advocating in a Tough Economy Toolkit
http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/toolkit/index.cfm
or Google: library advocacy economy
Designed for all types of libraries, this toolkit contains resources and tools, including newsclips, op‐eds and
statistics to help library supporters make the case for libraries in tough economic times. Especially nice are
the talking points.
ALA Issues & Advocacy
http://www.ala.org/ala/issuesadvocacy/index.cfm
or Google: ALA issues advocacy
ALA homepage for all types of resources about library advocacy including links to federal efforts for policy
and legislative change, the ALA advocacy strategic plan, tools, and help articulating the issues.
OCLC Advocacy Website
http://www.oclc.org/advocacy/
or Google: OCLC advocacy
OCLC’s advocacy campaign reminds “administrative budget
decision‐makers that libraries are more relevant than ever.”
Advocacy Programming Later Today:
Glossy ads which have been featured in Educause Review
and the Chronicle can be customized. The Importance of Coalition Building
During a Tough Economy:
article: “Attitudes of Presidents and Provosts on the Panel Discussion
University Library”
Saturday, Jan. 24 | 4:00 – 5:30 pm
College & Research Libraries, May 2007
Convention Center, Room 403‐404
Administrators agree: the library is the heart of the campus,
featuring: Jim Rettig & Carol Brey‐Casiano,
but our symbolic power won’t drive their budget allocations.
with panelists Martin Garnar, Past President,
Colorado Association of Libraries; Rod
book: Lobbying & Advocacy Handbook for Nonprofit
Wagner, Director, Nebraska Library
Organizations: Shaping Policy at the State and Local Level
Commission; and Ann Dutton Ewbank,
Fieldstone Alliance, 2002
Education Liaison Librarian at Arizona State
Basic ground‐up strategies for lobbying and advocating for
University
policy designed for non‐library organizations. A look at
advocacy from outside the profession of librarianship.
