Crafting powerful stories to engage your audience and build relationships.

1. YOUR STORY
2-25-14
Luke Andrews | @lukeeandrews | luke@leapwisemedia.com

2. A DIRTY LITTLE SECRET…
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3. MARKETING IS
SHOCKINGLY
INEFFECTIVE.
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4. NOISE!
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5. WE’VE BECOME
REALLY GOOD
NOISE FILTERS.
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6. WHAT DO
WE DO?
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7. STORYTIME!
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8. STORIES ARE ALL AROUND US
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9. MOVIES
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10. SPORTS
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11. NEWS
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12. MUSIC
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13. HISTORY
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14. GOSSIP
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15. WHY DO
STORIES WORK?
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16. OUR BRAINS ARE WIRED FOR IT.
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17. Content Typically Engages Only The
Language Processing Regions of Our Brain.
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18. Engages A Complex Variety Of Regions.
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19. Our Brains Experience Stories
As If We’re Part of The Story.
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20. TRUST
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21. THE STORY
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22. A STORY IS NOT A
COLLECTION OF FACTS
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23. “A great story has more to do with
emotion, narrative, and building
relationships with your audience than raw
data.”
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24. THE STRUCTURE
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25. YOUR VILLAIN
The “Big Pain” you’re taking on.
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26. THE HERO
The Hero is Them, not You!
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27. THE JOURNEY
Where you’ve come, but more importantly where you’re going.
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28. THE REWARD
The result of the Journey you’re asking them to take with you.
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29. TIPS
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30. HAVE PURPOSE
Your story is only part of the bigger picture. Make sure it fits.
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31. STAY FOCUSED
What’s the one thing you want them to remember?
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32. KNOW YOUR AUDIENCE
Tailor your story to them.
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33. PUT YOURSELF IN THEIR SHOES
Make it easy to digest, and they will be more likely to eat it.
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34. STORIES ARE ABOUT PEOPLE
We relate to real people doing real things.
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35. A THOUSAND WORDS
Pictures take us there, set a mood, and define the scene…
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36. CHARTS & GRAPHS
Visuals and design can turn data into stories.
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37. DETA ILS
Pay attention to the details… all the details.
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38. EXAMPLES
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40. 40

41. 41

42. GO TELL YOUR
STORY!
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43. Luke Andrews | @lukeeandrews | luke@leapwisemedia.com