Internship process to Leo Burnett Tailor Made.

1. Minhocão, what is the solution?
By Lucas de Carvalho to Leo Burnett Tailor Made

2. Problem
People who lives in the buildings around
complain about the noise made for many
vehicles that, everyday, cross the bridge.
The São Paulo’s government already
announced that is not possible demolish the
bridge.

3. Solution
Close the traffic cars and open a lent system of
bicycle where people can take one of them and
run on the bridge for free or go to their
destination paying just some coins.
It already happens in some of the most big
cities around the world, as London, in
England.
At the right side, the Mayor’s London and
some people paying for the rent’s bicycle
to go to the work or gym.

4. Solution
That way, the problem of noise could be
solved, the bridge does not need to be break
down anymore and many people could enjoy
their freetime going to Minhocão to take a bike
and visit some points around.
It can contribute for the traffic in others avenues
and make people healthier as well.

5. Financing
The government of São Paulo can make some
partnership with big companies to support the
project, such as banks, to pay for the
maintenance of the bicycles, restaurants and
sport stores that, with the rent’s ticket, can
enjoy some discount and free pass to
museums, etc.

6. Thank you.
Lucas de Carvalho
lucasuix@gmail.com