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Hacking for Innovation - WPP, New York
This document discusses hacking for innovation and provides resources for developing hacks. It defines a hack as a quick solution to a real-world problem. It encourages finding problems to solve and provides examples of challenges that could be addressed. It then outlines the steps to build a typical web hack, including accessing data through APIs, interfaces like YUI, and presenting the hack. Overall resources for hacking are provided, including APIs, tools, and guidelines for what judges look for in a successful hack.
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Hacking for Innovation - WPP, New York
- 1. HACKING FOR INNOVATION Saurabh Sahni YDNProduct Guy, Hacker, Evangelist Twitter: @saurabhsahni
- 5. WHAT IS AHACK? An innovative solution to a real world problem; quick and dirty workaround, yet effective.
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- 11. However, today weare looking for software hacks
- 12. Let’s see someexamples!
- 18. HACKDAY: SIMPLE RULES • Take something from idea to prototype in a day • Demo it at the end of day, in three minutes or less
- 19. The question isthough: where do I start?
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- 22. Find a problemthat needs solving and then have a go at solving it!
- 23. CHALLENGES 1. Campaign creativedevelopers and designers ! Unique & engaging advertising/brand experience 2. Web & Mobile developers and designers ! Solve a digital media problem
- 24. How to startbuilding it?
- 25. To build atypical web hack you need data, access and an interface
- 26. The web haslot of data around
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- 30. To access thedata easily you can use YQL
- 31. YQL turns theinternet into a database.
- 32. YQL LETS YOUFILTER, COMBINE, TWEAK DATA ACROSS HUNDREDS OF WEB SERVICES. http://developer.yahoo.com/yql/console
- 33. How will youbuild a system to calculate distance between two places?
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- 36. Select miles FROM geo.distance where place1=“San Francisco” AND place2=“New York”
- 38. There’s also Yahoo! Pipesto do this visually
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- 40. Data however isnot enough.
- 41. You also needworking interfaces
- 42. Technologies are easy: HTML CSS Javascript
- 43. Making it workon all browsers and OS is tricky
- 44. So, we haveYUI!
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- 47. You do notwant to write multiple versions of same app for different devices
- 48. So, we opensourced http://developer.yahoo.com/cocktails/mojito/
- 49. We have thewhat, the how, now about the where!
- 50.
- 51. Placemaker helps youfind locations in content
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- 58. Yahoo! has alsoopened up Search via BOSS
- 59. BOSS is BuildYour Own Search Service http://developer.yahoo.com/search/boss/
- 60. BOSS allows youto do web, news, images and blog search
- 61. The easiest wayto start with BOSS is to use the YQL console http://developer.yahoo.com/yql/console
- 62. select * fromboss.search where q=“New York” and ck=“!” and secret=“!”
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- 64. Get a FREEconsumer key and secret from http://hackyourworld.org/hacku/
- 68. You can domuch more with BOSS !"#$%%E5F54-#5,'G2!--'*-.%052,*!%H-00B
- 69. And our otherAPIs & tools !"#$%%E5F54-#5,'G2!--'*-.%5F5,G/!)1I'!/.4B
- 70.
- 71. DO NOT SHOWUS SLIDES ABOUT YOUR HACK Powerpoint = Fail!
- 74. HAVE A PLAN-B Recordscreencast Do not depend on internet Keep your stuff ready in browser
- 75. WHAT ARE JUDGELOOKING FOR • Creativity • Working Prototype • Built during the hackday • Solves a real problem • Great User Experience • Uses data or technology in a unique and interesting way
- 76. AND ONCE YOUARE DONE Keep your hack live Show other WPP hackers what you have done Stay in touch with @ydn
- 79. 2. A goodhack doesn’t need to be a big thing !"#$%%&&&'()*+,'*-.%#!-/-0%*2#,)*-,1E,2I-1%7@@@?A778:%B
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- 84. THANKS! http://slideshare.net/saurabhsahni http://twitter.com/saurabhsahni http://github.com/saurabhsahni http://www.saurabhsahni.com