presentation for media

2. Presenters / Crew
All members have a role:
 Layla –Model,editing
 Brianna-Presenter
 Keziah-Model,camera person

3. Our idea
We came up with a YouTube channel on hairstyles, as
some women do not know how to do their hair
independently.
We found out that our channel has lots of
competition,this is because there are also other
channels on hair.However,what will make our channel
unique is that we are working with different ethnicities
along with different hair types.

4. Client Brief
East London media are a digital media company that
produce Youtube channels .The company would like
you to create an advert for one of its new channels.
Working as a part of a production team you are
required to produce a 30-second advert for 15-19 year
olds.
Your production can be for a channel in any genre as
long as it is relevant and engaging to the target
audience and uses the proper codes and convention.

5. Target Audience
 We do not have a target audience due to an
observation of a large variety of people not being
able to do their hair independently.Furthermore,we
decided to work with all ethnicites due to our
observations.

6. Resources we need:
£30.00
£299.00
£45.00
£15 -£35 for
all products
Our budget will be £490 as we already
own some of the resources ourselves.
Such
as,straightners,combs,gels,conditioners
etc.

7. Focus group feedback

8. Similar channels

9. Audience Research

10. Youtube guidelines
Youtube laws:
Are pornographic or sexually explicit
Contain frontal nudity (though bare behinds abound on
YouTube)
Feature graphic violence
Include disturbing or disgusting video footage
Violate copyright laws
Contain hate speech, including verbal attacks based on
gender, sexual orientation, race, ethnicity, religion, disability or
nationality
Reveal other users' personal information

11. Our idea and the brief
Our idea does fit with the client brief. The target audience for our channel
is focused on women .The age group that we have chosen works with the
age group set . The audience is however gender specific. Which doesn't’t
necessary fit the brief.
East London media are a digital media company that produce
Youtube channels .The company would like you to create an advert
for one of its new channels.Working as a part of a production team
you are required to produce a 30-second advert for 15-19 year
olds.Your production can be for a channel in any genre as long as it
is relevant and engaging to the target audience and uses the proper
codes and convention.

13. Celebrity endorsements
Youtube names:
1. Luxry hair- Specializes in working with wavy hair.
2. PrettyPriyaTV- Specialises in working with straight
hair.

14. Planning logistics
Time Management:
 We will do our recordings on:
 Saturdays and Sundays.
 We will be posting our videos:
 on Mondays and Fridays.
 Our videos will be uploaded at an appropriate time, and that time
would be 8:00am.
 All the editing will be done the same days as the recordings, however
the recordings will be done earlier in the day, for example around
10:00am and the editing will be done around 6:00pm-6:30pm.

15. Planning Logistics
Presenters and crew Decisions:
Our presenter decides on what hair styles will be done on each model,
and as a crew we decided if it is a suitable decison or not.
Also as a crew we decide on the hair products that are needed, we also
decide on the prices of specific hair products that will be used on the
models in specific videos.
Another way we make decisions as a a crew is when deciding what
occasion we can do the hair styles for.

16. Planning logistics
Location(s) of Filming:
 We will do our recording in one of two places, theses places are,(1) A
Saloon or (2) A House.
 We decided on this because in a saloon you are equipped with many
of the hair products needed already. We also decided on a house
because it is a comfortable place to do things in, and also it won't be
as crowded as a saloon would be.

17. Product Sponsorship
We could be sponsored by the companies of the hair
products that will be used in our channel, for example
when we get to the views and subscribers needed to
be recognised, we could potentially be recognised by
by those companies and will then be sponsored by
them, leading to us receiving free products to advertise
for them.