Social Media Measurement & Metrics

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How can you measure social media, especially the intangible "relationship" factors? Watch this presentation, Social Media Measurement & Metrics, to learn how

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  • Had built my previous business on networking events, but didn’t want to do that anymore! So what was kinda like a networking event but would allow me to vet people?
    Give great content and people will share! Give them a place to talk to each other about it like twitter
  • Had built my previous business on networking events, but didn’t want to do that anymore! So what was kinda like a networking event but would allow me to vet people?
    Give great content and people will share! Give them a place to talk to each other about it like twitter
  • Had built my previous business on networking events, but didn’t want to do that anymore! So what was kinda like a networking event but would allow me to vet people?
    Give great content and people will share! Give them a place to talk to each other about it like twitter
  • Had built my previous business on networking events, but didn’t want to do that anymore! So what was kinda like a networking event but would allow me to vet people?
    Give great content and people will share! Give them a place to talk to each other about it like twitter
  • Had built my previous business on networking events, but didn’t want to do that anymore! So what was kinda like a networking event but would allow me to vet people?
    Give great content and people will share! Give them a place to talk to each other about it like twitter
  • Had built my previous business on networking events, but didn’t want to do that anymore! So what was kinda like a networking event but would allow me to vet people?
    Give great content and people will share! Give them a place to talk to each other about it like twitter
  • Had built my previous business on networking events, but didn’t want to do that anymore! So what was kinda like a networking event but would allow me to vet people?
    Give great content and people will share! Give them a place to talk to each other about it like twitter
  • Had built my previous business on networking events, but didn’t want to do that anymore! So what was kinda like a networking event but would allow me to vet people?
    Give great content and people will share! Give them a place to talk to each other about it like twitter
  • Had built my previous business on networking events, but didn’t want to do that anymore! So what was kinda like a networking event but would allow me to vet people?
    Give great content and people will share! Give them a place to talk to each other about it like twitter
  • Social Media Measurement & Metrics

    1. 1. Social Media Measurement & Metrics Master Class You’re About to Learn . . . • Why social media is EASIER to track than traditional media! • The must-watch metrics in google analytics • How to use google goals and advanced segmenting to understand your numbers • The “numbers method” and “performance review method” for tracking reputation and fame LAURAROEDER.COM
    2. 2. Why Social Media is Easy To Measure • When you buy traditional advertising or publicity you can’t track what people did after they heard about you • As Gary Vaynerchuk says - how did offline advertising get away with their “metrics” for so long? • On the web you can see what source traffic came from, how long they stayed, what pages they viewed, and more LAURAROEDER.COM
    3. 3. Core Tool: Google Analytics • Free web analytics program, sign up at google.com/analytics • Most important stats: Keywords (what people searched for), All Traffic Sources, Referring Sites, Average Time on Site LAURAROEDER.COM
    4. 4. Google Analytics Goals • Goals allow you to track conversions, the percentage of visitors that perform a certain action • Must track goals: newsletter sign ups, purchases, views of certain key pages • To create a goal: analytics settings > click “edit” on the website where goal lives > Click “Add goal” • Track sales by creating a special page that only clients get to LAURAROEDER.COM
    5. 5. Analytics for Social Media Tracking • Use “Advanced Segments” to dig into traffic from one source like facebook, twitter, a forum, or another social networking site • Choose Traffic Sources > Source > Matches Exactly > (the site you want to track) LAURAROEDER.COM
    6. 6. How to Track The Untrackable • Social media is valuable for building relationships, reputation, and “fame”, but how can you track those things? How do you know which channels are paying off? LAURAROEDER.COM
    7. 7. Start With a List • Similar to goal tracking, make a list of trackable “events” related to relationships and reputation • Examples: write a guest post, receive a request to write a guest post, receive an invitation to join a mastermind group, receive an interview request, receive a quote request, receive a “fan” email, receive a blog comment, get retweeted, receive a comment on your fan page wall, receive a speaking request • This list will evolve with your experience, as your reputation grows LAURAROEDER.COM
    8. 8. The “Numbers” Way • Assign a point value to each event, or just track how often each one happens • Put the numbers in a graph using excel to check in on every week or month • Keep it simple and track only what is valuable for YOU to evaluate, don’t track just for the sake of having “metrics” without much meaning LAURAROEDER.COM
    9. 9. The “Performance Review” Way • Start a document where you keep notes on these events as they happen, then write up a summary every month • Schedule time each month to review previous month’s summaries - very difficult to be objective in looking back at your own business • ALWAYS note where every client and prospective client came from (social media or not), understanding how money comes to your business is crucial LAURAROEDER.COM
    10. 10. In Summary . . . • Social media tracking is the art of combining hard numbers with “fuzzy” relationship happenings • For example - knowing that you gained two clients from facebook and the traffic from there stayed on your site for eight minutes is more powerful than either metric alone • Schedule a “performance review” with yourself or your team every month to keep on track LAURAROEDER.COM

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