Everyone is looking to "Big Data" to provide the answers: How do we learn more about our visitors? How do we capture data? How do we report on it? How do we use it to provide a personalized experience?
Big data is a big challenge, but this session will teach you to start with "small data" - the analytics and information that you probably already have access to, or could easily have access to, but that you're just not capturing or leveraging effectively. We'll discuss how to track more than just page views so that you can understand your visitors' behavior on a deeper level. You'll also learn about tracking specific visitors across sessions, providing a personalized experience, some tips for measuring and reporting on their behavior, and how to adjust your site to drive more meaningful interactions and conversions.