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Web 2.0 and Technical Communication Laura Katajisto STD Fall meeting Tampere 28.11.2007
Contents <ul><li>What’s Web 2.0 about? </li></ul><ul><li>Web 2.0 examples </li></ul><ul><li>Criticism </li></ul><ul><li>Te...
<ul><li>Web 2.0 </li></ul>
Web development <ul><li>Web 1.0 </li></ul><ul><ul><ul><li>Static pages, rarely updated (Perlin 2007) </li></ul></ul></ul><...
Web development <ul><li>Web 2.0 </li></ul><ul><ul><ul><li>Total hype or a new level of the internet (Perlin 2007) </li></u...
From  http://kosmar.de/archives/2005/11/11/the-huge-cloud-lens-bubble-map-web20/
Examples of Web 2.0 services <ul><li>Wikipedia </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Del.ic...
Criticism <ul><li>Kevin Farnham, author of  Myspace Safety: 51 Tips For Teens And Parents: </li></ul><ul><ul><ul><li>” The...
Criticism The Economist 22.09.2005
<ul><li>Technical Communication 2.0 </li></ul>
Paradigm shift in TC <ul><li>Traditional technical communication </li></ul><ul><ul><ul><li>Gather information </li></ul></...
Shift in user behavior <ul><li>Four trends of user behavior  </li></ul><ul><ul><ul><li>Users produce, share and organise c...
Paradigm shift in TC <ul><li>Technical communication in Web 2.0  </li></ul><ul><ul><ul><li>Assistance for people, not just...
Paradigm shift in TC <ul><li>Technical communication in Web 2.0  </li></ul><ul><ul><ul><li>Direct feedback from ”Rate this...
<ul><li>TC 2.0 Examples  </li></ul>
Forums and mixed media <ul><li>User support for Pãgii ( www.pagii.com ) </li></ul><ul><ul><ul><li>FAQ produced by Pãgii </...
Wikis as user support <ul><li>http://labs.adobe.com/wiki/index.php/Main_Page   </li></ul>
Wikis as user support <ul><li>http://www.ebaywiki.com/   </li></ul>
Wikis as user support <ul><li>http://wiki.webworks.com/   </li></ul>
Video tutorials <ul><li>http://www.adobe.com/designcenter/video_workshop/   </li></ul>
Podcasts as user support <ul><li>http://www.rastervector.com/resources/podcast.html   </li></ul>
<ul><li>Oh happy day – web 2.0 is here to stay?  </li></ul>
Unanswered questions <ul><li>Legal risks </li></ul><ul><ul><ul><li>” If an outsider posts bad information or instructions ...
Unanswered questions <ul><li>Designing for a minority </li></ul><ul><ul><ul><li>http:// www.aaronsw.com / weblog / whowrit...
Final words… <ul><li>… from YouTube </li></ul><ul><li>http://www.youtube.com/watch?v=NLlGopyXT_g </li></ul>
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Web 2.0 and Technical Communication

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Presentation I gave at the annual meeting of the Finnish Technical Communication Society.

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Web 2.0 and Technical Communication

  1. 1. Web 2.0 and Technical Communication Laura Katajisto STD Fall meeting Tampere 28.11.2007
  2. 2. Contents <ul><li>What’s Web 2.0 about? </li></ul><ul><li>Web 2.0 examples </li></ul><ul><li>Criticism </li></ul><ul><li>Technical communication and Web 2.0 </li></ul><ul><li>TC 2.0 examples </li></ul><ul><li>Unanswered questions </li></ul>
  3. 3. <ul><li>Web 2.0 </li></ul>
  4. 4. Web development <ul><li>Web 1.0 </li></ul><ul><ul><ul><li>Static pages, rarely updated (Perlin 2007) </li></ul></ul></ul><ul><ul><ul><li>Producer  consumer distinction (Bombosch 2007) </li></ul></ul></ul><ul><li>Web 1.5 </li></ul><ul><ul><ul><li>Dynamic pages generated on demand from a content management system (Perlin 2007) </li></ul></ul></ul><ul><ul><ul><li>Producer  consumer distinction starts to blur (Bombosch 2007) </li></ul></ul></ul>
  5. 5. Web development <ul><li>Web 2.0 </li></ul><ul><ul><ul><li>Total hype or a new level of the internet (Perlin 2007) </li></ul></ul></ul><ul><ul><ul><li>Opposite of shrink-wrapped produce; producers no longer have monopoly over public discourse; empowered consumers have instant access to huge amounts of expertise and they must rely on their own judgment (Bombosch 2007) </li></ul></ul></ul><ul><ul><ul><li>Read-only webpages upgraded with social interaction features (Katajisto 2007  ) </li></ul></ul></ul>
  6. 6. From http://kosmar.de/archives/2005/11/11/the-huge-cloud-lens-bubble-map-web20/
  7. 7. Examples of Web 2.0 services <ul><li>Wikipedia </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Del.icio.us </li></ul><ul><li>DIGG </li></ul><ul><li>Pãgii </li></ul><ul><li>TopTable </li></ul><ul><li>Writely </li></ul><ul><li>Reddit </li></ul><ul><li>TripAdvisor </li></ul><ul><li>Sphere </li></ul><ul><li>Stumbleupon </li></ul><ul><li>Jaiku </li></ul><ul><li>Twitter </li></ul><ul><li>Netvibes </li></ul><ul><li>MySpace </li></ul><ul><li>Facebook </li></ul>
  8. 8. Criticism <ul><li>Kevin Farnham, author of Myspace Safety: 51 Tips For Teens And Parents: </li></ul><ul><ul><ul><li>” The problem in this world, of course, is that indeed everything IS published and what's published into the digital domain is imperishable. Which means that idle chit-chat that once was dissipated into the summer breeze is now carved into digital stone, as it were, becoming part of the permanent public record that exists for all participants in the […] world.” </li></ul></ul></ul>From the comments section at http://radar.oreilly.com/archives/2006/07/levels_of_the_game.html
  9. 9. Criticism The Economist 22.09.2005
  10. 10. <ul><li>Technical Communication 2.0 </li></ul>
  11. 11. Paradigm shift in TC <ul><li>Traditional technical communication </li></ul><ul><ul><ul><li>Gather information </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li>Author a deliverable </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li>Publish </li></ul></ul></ul><ul><ul><ul><li>  </li></ul></ul></ul><ul><ul><ul><li>Update </li></ul></ul></ul>
  12. 12. Shift in user behavior <ul><li>Four trends of user behavior </li></ul><ul><ul><ul><li>Users produce, share and organise content </li></ul></ul></ul><ul><ul><ul><li>Users access site content and functions well beyond the borders of the site’s ”pages” </li></ul></ul></ul><ul><ul><ul><li>Users are pursuing social goals, not just work goals </li></ul></ul></ul>Hart-Davidson, Intercom Sept/Oct issue 2007. ”Web 2.0 – What Technical Communicators Should Know”.
  13. 13. Paradigm shift in TC <ul><li>Technical communication in Web 2.0 </li></ul><ul><ul><ul><li>Assistance for people, not just ”users” </li></ul></ul></ul><ul><ul><ul><li>Google as the quick start guide, user guide and help system </li></ul></ul></ul><ul><ul><ul><li>Perpetual release cycle – goodbye print release deadlines! </li></ul></ul></ul><ul><ul><ul><li>Non-writers produce content, technical communication specialists moderate and edit </li></ul></ul></ul>
  14. 14. Paradigm shift in TC <ul><li>Technical communication in Web 2.0 </li></ul><ul><ul><ul><li>Direct feedback from ”Rate this topic” features and feedback forms </li></ul></ul></ul><ul><ul><ul><li>New (?) components of user assistance </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Training movies in Flash or MP4 format </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Wikis </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Blogs (written by product specialists) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Webinars </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Podcasts </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>RSS feeds </li></ul></ul></ul></ul></ul>
  15. 15. <ul><li>TC 2.0 Examples </li></ul>
  16. 16. Forums and mixed media <ul><li>User support for Pãgii ( www.pagii.com ) </li></ul><ul><ul><ul><li>FAQ produced by Pãgii </li></ul></ul></ul><ul><ul><ul><li>The rest of the support comes from a very plain-looking Forum </li></ul></ul></ul><ul><ul><ul><li>Video tutorial on how to create a pagii is posted in and played from YouTube </li></ul></ul></ul>
  17. 17. Wikis as user support <ul><li>http://labs.adobe.com/wiki/index.php/Main_Page </li></ul>
  18. 18. Wikis as user support <ul><li>http://www.ebaywiki.com/ </li></ul>
  19. 19. Wikis as user support <ul><li>http://wiki.webworks.com/ </li></ul>
  20. 20. Video tutorials <ul><li>http://www.adobe.com/designcenter/video_workshop/ </li></ul>
  21. 21. Podcasts as user support <ul><li>http://www.rastervector.com/resources/podcast.html </li></ul>
  22. 22. <ul><li>Oh happy day – web 2.0 is here to stay? </li></ul>
  23. 23. Unanswered questions <ul><li>Legal risks </li></ul><ul><ul><ul><li>” If an outsider posts bad information or instructions that I follow, who’s at fault and who do I sue?” (Perlin 2007) </li></ul></ul></ul><ul><li>Loss of control </li></ul><ul><ul><ul><li>DIGG riot, http://infowars.net/articles/may2007/020507Digg.htm </li></ul></ul></ul><ul><li>“ Web 2.0 'neglecting good design' “ </li></ul><ul><ul><ul><li>Jakob Nielsen, http://news.bbc.co.uk/2/hi/technology/6653119.stm </li></ul></ul></ul>
  24. 24. Unanswered questions <ul><li>Designing for a minority </li></ul><ul><ul><ul><li>http:// www.aaronsw.com / weblog / whowriteswikipedia </li></ul></ul></ul><ul><ul><ul><li>” over 50% of all the edits are done by just .7% of the users” </li></ul></ul></ul><ul><ul><ul><li>” the most active 2% […] have done 73.4% of all the edits” </li></ul></ul></ul>
  25. 25. Final words… <ul><li>… from YouTube </li></ul><ul><li>http://www.youtube.com/watch?v=NLlGopyXT_g </li></ul>

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