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Advancing Business Through Language Expertise
How to achieve an outstanding global
customer experience in one click!
Advancing Business Through Language Expertise
Language I/O
• Oracle Gold Partner
• Salesforce AppExchange Program Partner
• 20+ years in software localization &
technology
• Software globalization products for CRM/CX
platforms & consulting
Advancing Business Through Language Expertise
Situation for our clients
International growth
Lack of international support
Cost prohibitive
Focus on Customer Experience
Self service channels growing
Need to cut costs & turn-around time
Cumbersome & high risk process
Advancing Business Through Language Expertise
Global Solution
Advancing Business Through Language Expertise
LinguistNow® Help
• A RightNow CX and
Salesforce Add-In
• Automates the
export/import of articles
for translation
• Creates localization
packages for linguists
• Automates localization of
embedded links
Advancing Business Through Language Expertise
Without LinguistNow
• 12 languages 150,000 words
• Frequent (weekly) updates
• ½ resource (FT) per
language/year = 6 FT
employees
• Manual, risk prone process
• Quality concerns
• 72 weeks base content input
With LinguistNow
• Automatic export of 500 English
answers
• Automatic parsing and
localization of image & answer
links
• Translation request by touch of a
button
• High quality & decreased time-
to-market
• Cost & Time savings
•+300 weeks &
$360K/year
LinguistNow® Help: SurveyMonkey Example
Advancing Business Through Language Expertise
LinguistNow® Response Workflow
1. User emails a Chinese question via the
RightNow portal.
2. LinguistNow Response machine
translates the question.
3. Support person crafts an English answer
as a Private Note.
4. LinguistNow Response human translates
the answer.
5. Chinese response emailed back to
Chinese user.
Advancing Business Through Language Expertise
LinguistNow® Summary
Dramatically reduce cost & turnaround
Unique Hybrid solution
Decrease time for Go-To-Market
Simplicity, Quality & Ease-of-use
Multilingual support for world-wide clients
Flexible solutions
High quality, locale specific, CS content
World-wide adherence to SLA’s
Advancing Business Through Language Expertise
LinguistNow Response Options
• Machine translations are instantaneous.
• MT level 1 (Google-powered, statistical engine)
• MT level 2 (Advanced, near-human engine - partnership)
• Human translation
• Rapid-turnaround linguists are leveraged for human translations.
• Translatable content is piped directly to the linguists.
• Linguists on average take 35 minutes to translate responses,
depending upon locale and time-of-day requested.
Advancing Business Through Language Expertise
Contact Details
Kaarina Kvaavik
Managing Partner, Language I/O
kkvaavik@languageio.com
(781) 990-1282
Lucia Kash
Director Business Development
lkash@languageio.com
(603) 488-5460

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Achieving global customer experience

  • 1. Advancing Business Through Language Expertise How to achieve an outstanding global customer experience in one click!
  • 2. Advancing Business Through Language Expertise Language I/O • Oracle Gold Partner • Salesforce AppExchange Program Partner • 20+ years in software localization & technology • Software globalization products for CRM/CX platforms & consulting
  • 3. Advancing Business Through Language Expertise Situation for our clients International growth Lack of international support Cost prohibitive Focus on Customer Experience Self service channels growing Need to cut costs & turn-around time Cumbersome & high risk process
  • 4. Advancing Business Through Language Expertise Global Solution
  • 5. Advancing Business Through Language Expertise LinguistNow® Help • A RightNow CX and Salesforce Add-In • Automates the export/import of articles for translation • Creates localization packages for linguists • Automates localization of embedded links
  • 6. Advancing Business Through Language Expertise Without LinguistNow • 12 languages 150,000 words • Frequent (weekly) updates • ½ resource (FT) per language/year = 6 FT employees • Manual, risk prone process • Quality concerns • 72 weeks base content input With LinguistNow • Automatic export of 500 English answers • Automatic parsing and localization of image & answer links • Translation request by touch of a button • High quality & decreased time- to-market • Cost & Time savings •+300 weeks & $360K/year LinguistNow® Help: SurveyMonkey Example
  • 7. Advancing Business Through Language Expertise LinguistNow® Response Workflow 1. User emails a Chinese question via the RightNow portal. 2. LinguistNow Response machine translates the question. 3. Support person crafts an English answer as a Private Note. 4. LinguistNow Response human translates the answer. 5. Chinese response emailed back to Chinese user.
  • 8. Advancing Business Through Language Expertise LinguistNow® Summary Dramatically reduce cost & turnaround Unique Hybrid solution Decrease time for Go-To-Market Simplicity, Quality & Ease-of-use Multilingual support for world-wide clients Flexible solutions High quality, locale specific, CS content World-wide adherence to SLA’s
  • 9. Advancing Business Through Language Expertise LinguistNow Response Options • Machine translations are instantaneous. • MT level 1 (Google-powered, statistical engine) • MT level 2 (Advanced, near-human engine - partnership) • Human translation • Rapid-turnaround linguists are leveraged for human translations. • Translatable content is piped directly to the linguists. • Linguists on average take 35 minutes to translate responses, depending upon locale and time-of-day requested.
  • 10. Advancing Business Through Language Expertise Contact Details Kaarina Kvaavik Managing Partner, Language I/O kkvaavik@languageio.com (781) 990-1282 Lucia Kash Director Business Development lkash@languageio.com (603) 488-5460