"Igniting the Imagination of Many" shares a number of design theories and practices that we are using at Reboot Stories to build immersive storytelling experiences. I'm opening the design process in an effort to share how we're building storyworlds that harness design, technology and collaboration. This work is released under a creative commons 3.0 sharealike non-commercial license. Please provide attribution to @lanceweiler www.lanceweiler.com and Reboot Stories. More on open design and social innovation... http://learndoshare.net More on building storyworlds http://buildingstoryworlds.com More on Scarcity & Abundance http://www.filmmakermagazine.com/news/2012/07/scarcity-and-abundance-in-the-digital-world/

1. Igniting the
Imagination
of Many
@lanceweiler www.lanceweiler.com

2. Start by considering behavior.
@lanceweiler www.lanceweiler.com

3. How do animals
search for food?
@lanceweiler www.lanceweiler.com

4. How do
humans search
for information?
@lanceweiler www.lanceweiler.com

5. Information foraging theory
is based on the analogy of an animal
deciding what to eat, where it can be
found, the best way to obtain it and how
much “energy” the meal will provide.
@lanceweiler www.lanceweiler.com

6. Applying Foraging Theory to
how human’s search improves
discovery and the usability of
various user interfaces.
“Information Theory” by Peter Pirolli & Stuart Card 1999
@lanceweiler www.lanceweiler.com

7. People following a path are constantly
asking themselves 2 questions.
1. What can I expect to gain following
this path?
2. What is the likely cost to reach my
destination?
@lanceweiler www.lanceweiler.com

8. VALUE
@lanceweiler www.lanceweiler.com

9. STORY
AS UTILITY
@lanceweiler www.lanceweiler.com

10. VALUE
@lanceweiler www.lanceweiler.com

11. CARE
@lanceweiler www.lanceweiler.com

12. EMOTIONALLY
INVESTED
@lanceweiler www.lanceweiler.com

13. CARE
VALUE
@lanceweiler www.lanceweiler.com

14. FUN
@lanceweiler www.lanceweiler.com

15. SOCIAL &
PARTICIPATORY
@lanceweiler www.lanceweiler.com

16. FUN
CARE
VALUE
@lanceweiler www.lanceweiler.com

17. 5 WHYS
Why should I pay attention?
Why should I care?
Why should I share?
Why should I take the time?
Why should I return?
@lanceweiler www.lanceweiler.com

18. O
W
N
E
Scarcity R
S
Abundance
H
I
P
Reward
@lanceweiler www.lanceweiler.com

19. Building Storyworlds the art, craft & biz of storytelling in 21C
buildingstoryworlds.com
ONLY
140 books
Scarcity
Each page
says “set this
book FREE
please re-tweet.”
Abundance
@lanceweiler www.lanceweiler.com

20. It’s not about
perfection.
@lanceweiler www.lanceweiler.com

21. An idea
evolves &
gains power
with openness.
@lanceweiler www.lanceweiler.com

22. A storyworld
evolves &
spreads when
people feel
connected.
@lanceweiler www.lanceweiler.com

23. Leave room in your
design for
Participation &
Experimentation
@lanceweiler www.lanceweiler.com

24. By
Those formerly
known as the
Audience
@lanceweiler www.lanceweiler.com

25. Emergent
Narrative &
Collaboration
can be messy.
@lanceweiler www.lanceweiler.com

26. Collaborative Layers
CORE
FILTERED
SHARED
OPEN
@lanceweiler www.lanceweiler.com

27. The
STORY
LAYER
@lanceweiler www.lanceweiler.com

28. Social
Connected
Personalized
Pervasive
@lanceweiler www.lanceweiler.com

29. Don't hold tight to your characters.
When constructing a storyworld
the themes that drive the story
are often stronger. #sw21c
From “Building Storyworlds the art, craft & biz of storytelling in 21c”

30. HYPER
LOCAL
@lanceweiler www.lanceweiler.com

31. GLOBAL
@lanceweiler www.lanceweiler.com

32. @lanceweiler www.lanceweiler.com

33. Digital
@lanceweiler www.lanceweiler.com

34. Physical
@lanceweiler www.lanceweiler.com

35. Physical Digital
CONNECTED OBJECTS
@lanceweiler www.lanceweiler.com

36. Physical Digital
SOCIAL OBJECTS
@lanceweiler www.lanceweiler.com

37. @lanceweiler www.lanceweiler.com

38. @lanceweiler www.lanceweiler.com

39. 1.5-GHz Allwinner A10 CPU, raspberry pi
512MB of RAM, 4GB of storage

40. @lanceweiler www.lanceweiler.com

41. @lanceweiler www.lanceweiler.com

42. 10 Steps
to igniting
the imagination
of many.
@lanceweiler www.lanceweiler.com

43. Start with clear objectives.
What is the goal and why does it require everyone?
Encourage experimentation.
Fail fast and learn from it.
Set time constraints.
Break people into groups.
Bring everyone together for recaps and to set goals.
Make it tactile.
Reward often.
Have fun.
@lanceweiler www.lanceweiler.com

44. Igniting the
Imagination
of Many
@lanceweiler www.lanceweiler.com

45. Always
looking for
collaborators.

46. For more info
RebootStories.com
LearnDoShare.net
WishfortheFuture.com
RobotHeartStories.com