presentation on the topic "Dairy Milk",the sweetest of all times

1. DELIVERED BY
S.LALITHAMBAL

2. CO
NTENTS
 INTRODUCTION
 HISTORY
 COMPANY PROFILE
 VISSION MISSION
 4P’S
 CADBURY IN INDIA
 CADBURY’S MARKET
SHARE IN INDIA
 GROWTH OF CDM
 BRANDS
 BAD DAYS OF CDM
 NEED FOR MARKETING
 ADVERTIESMENT
 CONCLUSION

3. ""chocolate"chocolate" comes from the Aztec wordcomes from the Aztec word "xocoatl,“"xocoatl,“ which referred to a bitterwhich referred to a bitter
drink brewed from cacao beansdrink brewed from cacao beans..
INTRODUCTION

4. HISTORY

5. year events
1824 John Cadbury opened the shop at Bull Street shop.
1847 The business moves to Bridge Street.
1847 Fry's Produce the First Chocolate Bar.
1866 launch of 'Cadbury Cocoa Essence‘.
1875 First Milk Chocolate Bar by Daniel Peter .
1875 Cadbury Easter egg .
1897 Cadbury Milk Chocolate was Launch.
1905 First Cadbury logo commissioned.
1906 Bournville Cocoa was launched.
1914 Fry's Turkish Delight was Launched.
HISTORY(Contd…)

6. Introduced in 1905, but it came to India in 1948.Introduced in 1905, but it came to India in 1948.
06/21/1606/21/16 66
COMPANY PROFILE
 CEO: Todd StitzerCEO: Todd Stitzer
 CHAIRMAN OF THE BOARD: Roger CarrCHAIRMAN OF THE BOARD: Roger Carr
 DIRECTORS: Raymond Viault, Ellen Marram , Guy Elliott,DIRECTORS: Raymond Viault, Ellen Marram , Guy Elliott,
Chris Patten, Colin Day, Wolfgang BerndtChris Patten, Colin Day, Wolfgang Berndt
 Dairy milk alone holds 30% value share of the Indian chocolateDairy milk alone holds 30% value share of the Indian chocolate
market.market.
 Main marketing strategy used: AdvertisementsMain marketing strategy used: Advertisements

7.  Headquarters: Uxbridge, London,
United Kingdom
 Industry : Confectionery
 Revenue : £5,384 million (2008)
 Employees: 71,657 (2010)
 Parent : Kraft Foods (2010-2012)
[INDIA]
77
COMPANY PROFILE(Contd..)

8. VISION
"Working together to
create brands people
love“
MISSION
Says simply, ‘Cadbury
means quality’; this is our
promise. Our reputation is
built upon quality; our
commitment to continuous
improvement will ensure that
our promise
Vision and Mission

9. 4 P’S OF CDM

10. CADBURY IN INDIA

11. • Induri (Pune)
• Gwalior
• Bangalore
• Himachal Pradesh
• sales offices:
• New Delhi
• Mumbai
• Chennai
• Corporate/Head office:
• Mumbai
PLACES

12. CADBURY INDIA’S MARKET SHARE

13. ANNUAL GROWTH RATE

14. C
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Beverages
CanDy’s
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1414
Brands In India

15. Worm incident hit CDM
BAD DAYS OF CDM

16. COME BACK OF CDM

17. Strong brands are very important in the chocolate confectionery
market.
Almost 80% of chocolate purchases are made on impulse.
Consumers use brands and packaging to recognize products quickly
and reduce perceived risks when purchasing a newly launched brand.
NEED FOR MARKETING

18. ADVERTISEMENTS & BRANDING
Done by all three media-
 Print media
 Broadcast media
 Social media
Branding-“ The Celebrity
Factor”

19. PRINT MEDIA

20. BROADCAST MEDIA
DesktopCadbury Eyebrows
(official version).avi
DesktopLB Gorilla -
Cadbury Gorilla Advert
(HD).avi

21. 2.Social media

22. Social media(Contd…)

23. Social media(contd…)
“shubh arambh”
Targeted to the youth who have come of age but still
have Indian values in their heart

24. Social media(contd…)
“Meethe mein kya hai?”

25. Social media(contd…)
“Kuch meetha ho jaye”

26. CONCLUSION
The prospective customers of
Cadbury Dairy Milk have changed
from kids to adults-including every
family member to celebrate any
occasion with Dairy Milk.

27. REFERENCES
www.cadburyindia.com
www.myiris.com
www.google.com
www.wikipedia.com
www.asnwers.com
www.youtube.com

28. QUERIES
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29. CADBURY INDIACADBURY INDIA