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Corporate Social Responsibility In Oil Sector

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Corporate Social Responsibility In Oil Sector

  1. 1. Corporate Social Responsibility in Oil Sector Lale Terzioglu Cornell University
  2. 2. Outline Steps Problems Examples Conclusion Outline 1 State the needs of company 2 Look at the theories 3 Design a CSR process 4 Look at other examples 5 Be cautious for possible problems
  3. 3. Outline Steps Problems Examples Conclusion Strategy • Goals, Missions ,ObjectivesCentrality • Competitive AdvantageSpecifity • PlanProactivity • ProcessVoluntarism • PatternVisibility Burke,Logsdon,1996,How corporate social responsibility pays off
  4. 4. Outline Steps Problems Examples Conclusion Strategy Centrality •Determine the socially valuable CSR policies Specificity •Assess the degree to which these CSR projects offer benefits Proactivity •Anticipate future changes in the firm's environment Voluntarism •Determine the baseline of mandated requirements Visibility •Identify opportunities to create positive visibility VALUE CREATION Measure and compare the value or potential value expected
  5. 5. Outline Steps Problems Examples Conclusion Process • Cost, benefits, feasibilityAnalyze • Understand what company want to achieveStrategy • Making sure the process is clearIntegration • Web page, AdsCommunication • Internal and ExternalFeedback Karlsson,Jonkoping Business School, Implementing CSR
  6. 6. Outline Steps Problems Examples Conclusion Problems Consulting and understanding the community Scope of the projects Dealing with local powers Managing employees strategically Macro-level developmental plans Frynas,2005,false developmental promise of CSR, evidence form multinational oil comoanies
  7. 7. Outline Steps Problems Examples Conclusion Examples Prepare for a liaison committee Agree purpose Determine membership Decide frequency
  8. 8. Outline Steps Problems Examples Conclusion Examples
  9. 9. Outline Steps Problems Examples Conclusion Examples Investment in alternative energy for less consumption Road safety action plans Giving micro credits Working on Algea fuels Workforce opportunity Improving women’s economic opportunities Native Internship program in Australia
  10. 10. Outline Steps Problems Examples Conclusion Conclusion The five step approach Understand the community and its needs Start with a small project Measure the success and effectiveness before moving on
  11. 11. Outline Steps Problems Examples Conclusion Sources SHRM Emerald Socrates CSR Quest (Google) Company Websites LexisNexis Asian Development Bank Corporate Social Responsibility Journal Corporate Responsibility Management Library Catalog
  12. 12. Outline Steps Problems Examples Conclusion Q&A Thank you!

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