1. KYLE MCGARVEY
READERSHIP PROFILE

2. NME READERSHIP PROFILE
MALE 69%
FEMALE 31%
AVERAGE AGE 24
WORKING FULL TIME 52%
WORKING PART TIME 7%
STILL STUDYING 29%
ABC1 65%
CIRCULATION: 40,948
READERSHIP: 369,000
ABCe UNIQUE USERS: 4,454,983
VIBE

3. Price……………….....................£2.50
Frequency………………………….Weekly
Male Readers……………………..44.4%
Female Readers………………….55.6%
Launch Date……………………….30/3/2013
Average Age……………………….18
Genre…………………………………Rap/ Hip-Hop
Target Audience…………………Male 15-20
BEAT
Beat is a British Magazine based
upon the aspect of hip/hop and
features new and up to date artists
who have a large fan base and
therefore people who take interest in
these people will be attracted to this
product.

4. XXL MAGAZINE
GENDER
Male: 78%Female: 22%
INCOME
Median: $47,007 Average: $56,571
ETHNICITY*
African-American: 67%Caucasian/White: 18%Hispanic/Latino: 19% Asian: 1%
*Exceeds
100%, reflecting
mixed
Median
Age:
27
Average
Age:29
XXL MAGAZINE