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Smart Sheets
- 1. Smart Sheets Sleep better. Worry less. Venture Lab: Project 2 - April 2012
- 2. Smart Sheets are a simple, safe sleeping cover allowing adults and children of all ages to sleep in a natural, worry free environment. Sleep better. Worry less.
- 3. Smart Sheets • “Connected” bed sheets and blankets • The latest in sleep technology adding protection and safety – Wake immediately during a fire, gas leak, natural disaster or other critical event – Alert others when your vitals have dropped or you have stopped breathing (sleep apnea, SIDS) – Alerts parents when children are sick, having night terrors or have had an accident in the bed • The latest in sleep technology adding lifestyle convenience – Gently wake within your optimal sleep stage (or when you are snoring) – Rise 15 minutes before your scheduled wake time when it has snowed greater then 6 inches the night before – Track and share your sleeping patterns with Health professionals What is it?
- 4. Smart Sheets Elderly residents Sleep Clinics Moms People with Hospital Handicaps s Homes Businesses New Deep Couples Sleepers College Home Healthcare Students Hotels Who is our customer?
- 5. Smart Sheets Better for your health Protects you (and loved ones) during sleep Turns a common household item into a “smart device” (e.g. connects to alarms) Easy to install for all ages, backgrounds Smart Sheets will save lives What is the value?
- 6. Smart Sheets • Patent-pending • Kickstarter (or crowdsourced) funded • Secure manufacturing/production partners • Manage Amazon, Big Box and QVC partners • Create the SmartSheets.co website • Product marketing (initial focus on Mom’s and elderly segments) What are our key actions?
- 7. Smart Sheets Operations Production (cost per 1000) • Wages (4 employees) • $1.50 per unit* • Business incorporation – Fabric ($500) • Patent filings – Electronics ($500) • R&D for product safety – Assembly ($100) • App development – Transportation ($125) • Website development – Warehouse ($25) • Customer onboarding – Distribution ($75) • Partner onboarding – Stocking Fees ($100) • Payment processing fees – Advertising/Marketing ($75) • Server/hosting fees * Retail Sales Price ($19.99), Wholesale ($9.99) What are our costs?
- 8. Smart Sheets • Patents • Simplicity, ease-of-use • Product endorsements, influencers • Partnerships with Amazon, Big Box and QVC • Licensee opportunities (in progress – Disney, NFL Network, Walgreens) • High product margins What are our assets/partners?
- 9. Smart Sheets • Kickstarter (pre-sales commitments) • Online (direct) via SmartSheets.co • Amazon • QVC • Walgreens (in progress) • Bed, Bath & Beyond (in progress) • Target (in progress) What are our distribution channels?
- 10. Smart Sheets Step 1 Step 2 Step 3 First 6 Months First 12 Months First 24 Months • 4 employees • 4 employees • 12 to 20 employees • Kickstarter project • 5 to 8 new sensors • Add pillows • 1 product • QVC • 5 new partners • 3 to 5 sensors • Amazon • 5 new licensees • SmartSheets.co • Big box partners • Target businesses • Target Moms and • Target consumers and international the elderly How will we go to Market?
- 11. Smart Sheets Sleep better. Worry less. Venture Lab: Project 2 - April 2012