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Smart Sheets
   Sleep better. Worry less.




                   Venture Lab: Project 2 - April 2012
Smart Sheets are a simple, safe
sleeping cover allowing adults and
  children of all ages to sleep in a
 natural, worry free environment.




      Sleep better. Worry less.
Smart Sheets

• “Connected” bed sheets and blankets
• The latest in sleep technology adding protection and safety
   – Wake immediately during a fire, gas leak, natural disaster or other
     critical event
   – Alert others when your vitals have dropped or you have stopped
     breathing (sleep apnea, SIDS)
   – Alerts parents when children are sick, having night terrors or have had
     an accident in the bed

• The latest in sleep technology adding lifestyle convenience
   – Gently wake within your optimal sleep stage (or when you are snoring)
   – Rise 15 minutes before your scheduled wake time when it has snowed
     greater then 6 inches the night before
   – Track and share your sleeping patterns with Health professionals




                                             What is it?
Smart Sheets


                 Elderly residents                  Sleep Clinics
  Moms
                            People with
                            Handicaps                         Hospitals
                Homes                          Businesses

                             New Couples
Deep Sleepers

                  College Students                   Home Healthcare
                                          Hotels



    Who is our customer?
Smart Sheets

 Better for your health
 Protects you (and loved ones) during sleep
 Turns a common household item into a
  “smart device” (e.g. connects to alarms)
 Easy to install for all ages, backgrounds
 Smart Sheets will save lives



          What is the value?
Smart Sheets

• Patent-pending
• Kickstarter (or crowdsourced) funded
• Secure manufacturing/production partners
• Manage Amazon, Big Box and QVC partners
• Create the SmartSheets.co website
• Product marketing (initial focus on Mom’s
  and elderly segments)


    What are our key actions?
Smart Sheets

Operations                    Production (cost per 1000)
•   Wages (4 employees)       • $1.50 per unit*
•   Business incorporation       – Fabric ($500)
•   Patent filings               – Electronics ($500)
•   R&D for product safety       – Assembly ($100)
•   App development              – Transportation ($125)
•   Website development          – Warehouse ($25)
•   Customer onboarding          – Distribution ($75)
•   Partner onboarding           – Stocking Fees ($100)
•   Payment processing fees      – Advertising/Marketing ($75)
•   Server/hosting fees
                                 * Retail Sales Price ($19.99), Wholesale ($9.99)



                   What are our costs?
Smart Sheets

• Patents
• Simplicity, ease-of-use
• Product endorsements, influencers
• Partnerships with Amazon, Big Box and QVC
• Licensee opportunities (in progress – Disney,
  NFL Network, Walgreens)
• High product margins

 What are our assets/partners?
Smart Sheets

 • Kickstarter (pre-sales commitments)
 • Online (direct) via SmartSheets.co
 • Amazon
 • QVC
 • Walgreens (in progress)
 • Bed, Bath & Beyond (in progress)
 • Target (in progress)

What are our distribution channels?
Smart Sheets



        Step 1                   Step 2                      Step 3




First 6 Months            First 12 Months             First 24 Months
•   4 employees           •   4 employees             •   12 to 20 employees
•   Kickstarter project   •   5 to 8 new sensors      •   Add pillows
•   1 product, 3 to 5     •   QVC partnership         •   5 new partners
    sensors               •   Amazon partners         •   5 new licensees
•   SmartSheets.co        •   Big box partners        •   Target: Businesses and
•   Target: Moms and      •   Target: All consumers       international
    the elderly


                    How will we go to Market?
Smart Sheets
   Sleep better. Worry less.




                   Venture Lab: Project 2 - April 2012

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SmartSheets

  • 1. Smart Sheets Sleep better. Worry less. Venture Lab: Project 2 - April 2012
  • 2. Smart Sheets are a simple, safe sleeping cover allowing adults and children of all ages to sleep in a natural, worry free environment. Sleep better. Worry less.
  • 3. Smart Sheets • “Connected” bed sheets and blankets • The latest in sleep technology adding protection and safety – Wake immediately during a fire, gas leak, natural disaster or other critical event – Alert others when your vitals have dropped or you have stopped breathing (sleep apnea, SIDS) – Alerts parents when children are sick, having night terrors or have had an accident in the bed • The latest in sleep technology adding lifestyle convenience – Gently wake within your optimal sleep stage (or when you are snoring) – Rise 15 minutes before your scheduled wake time when it has snowed greater then 6 inches the night before – Track and share your sleeping patterns with Health professionals What is it?
  • 4. Smart Sheets Elderly residents Sleep Clinics Moms People with Handicaps Hospitals Homes Businesses New Couples Deep Sleepers College Students Home Healthcare Hotels Who is our customer?
  • 5. Smart Sheets  Better for your health  Protects you (and loved ones) during sleep  Turns a common household item into a “smart device” (e.g. connects to alarms)  Easy to install for all ages, backgrounds  Smart Sheets will save lives What is the value?
  • 6. Smart Sheets • Patent-pending • Kickstarter (or crowdsourced) funded • Secure manufacturing/production partners • Manage Amazon, Big Box and QVC partners • Create the SmartSheets.co website • Product marketing (initial focus on Mom’s and elderly segments) What are our key actions?
  • 7. Smart Sheets Operations Production (cost per 1000) • Wages (4 employees) • $1.50 per unit* • Business incorporation – Fabric ($500) • Patent filings – Electronics ($500) • R&D for product safety – Assembly ($100) • App development – Transportation ($125) • Website development – Warehouse ($25) • Customer onboarding – Distribution ($75) • Partner onboarding – Stocking Fees ($100) • Payment processing fees – Advertising/Marketing ($75) • Server/hosting fees * Retail Sales Price ($19.99), Wholesale ($9.99) What are our costs?
  • 8. Smart Sheets • Patents • Simplicity, ease-of-use • Product endorsements, influencers • Partnerships with Amazon, Big Box and QVC • Licensee opportunities (in progress – Disney, NFL Network, Walgreens) • High product margins What are our assets/partners?
  • 9. Smart Sheets • Kickstarter (pre-sales commitments) • Online (direct) via SmartSheets.co • Amazon • QVC • Walgreens (in progress) • Bed, Bath & Beyond (in progress) • Target (in progress) What are our distribution channels?
  • 10. Smart Sheets Step 1 Step 2 Step 3 First 6 Months First 12 Months First 24 Months • 4 employees • 4 employees • 12 to 20 employees • Kickstarter project • 5 to 8 new sensors • Add pillows • 1 product, 3 to 5 • QVC partnership • 5 new partners sensors • Amazon partners • 5 new licensees • SmartSheets.co • Big box partners • Target: Businesses and • Target: Moms and • Target: All consumers international the elderly How will we go to Market?
  • 11. Smart Sheets Sleep better. Worry less. Venture Lab: Project 2 - April 2012