2. Key Terms:
Word of mouth: personal influence is spread through word of mouth communication
Thought Leader: in each area of social media communication industry, leaders emerge who can communicate as
influencers of the field.
3. Credibility: is related to trust and believability.
Propaganda: information designed to promote or advance a view, cause, person, product or idea.
Marketing: promoting or selling products and services targeted at a specific market.
