The Why, What and How of Business Blogging for Real Estate


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Curious about blogging for your real estate business - take a look to find out why you should!

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The Why, What and How of Business Blogging for Real Estate

  1. 1. The What, Why and How of Business Blogging Kristen Veraldi Kinetic Knowledge
  2. 2. What is a Business Blog? <ul><li>Dynamic , text-based website </li></ul><ul><li>Operating in real time, constantly changing </li></ul><ul><li>Easy to publish content online NOW </li></ul><ul><li>Often rewarded by Search Engines </li></ul><ul><li>Meets a set of business goals </li></ul>
  3. 3. Why Business Blog? <ul><li>Today’s Real Estate Consumer Expects </li></ul><ul><ul><li>To do their own online research about buying or selling a home </li></ul></ul><ul><ul><li>To be able to find just about anything in Google </li></ul></ul><ul><ul><li>To be able to search an MLS database on their own </li></ul></ul><ul><ul><li>To find information or get questions answered immediately </li></ul></ul><ul><ul><li>To contact a REALTOR® only when they are ready </li></ul></ul><ul><li>Today’s REALTOR® Expects </li></ul><ul><ul><li>Their Broker to provide value-added technology </li></ul></ul><ul><ul><li>Their Broker to expand the amount of technology offered </li></ul></ul><ul><ul><li>Their Broker to educate and guide them through the tech maze </li></ul></ul><ul><ul><li>Their technology efforts to generate leads and turn into sales </li></ul></ul>
  4. 4. OPPORTUNITY <ul><li>For Brokers to become more valuable to their agents, therefore earning additional revenue. </li></ul><ul><li>For brokers and agents to earn clients by delivering top notch sites via emerging, low-cost technologies such as blogs </li></ul><ul><li>Blogging Meets consumer and REALTOR® Expectations … How? </li></ul>
  5. 5. The Blog Marketing Trio Value Proposition <ul><li>Search Engine Optimization </li></ul><ul><ul><li>Search engines want to recommend relevant and fresh information, blogs are dynamic sites that meet these criteria. </li></ul></ul><ul><ul><li>A consistently updated, on-topic blog will help you to generate visibility in the natural search engine index – no ppc necessary. </li></ul></ul><ul><ul><li>Search visibility, managed wisely, can generate leads and garner sales. </li></ul></ul><ul><li>Brand Awareness </li></ul><ul><li>A blog is one of the quickest, easiest and cheapest ways to develop awareness and consistently manage your corporate reputation. </li></ul><ul><li>Direct Marketing </li></ul><ul><li>Most blogs offer a direct email subscription service that updates subscribers with each new blog post by email. What better way to keep your existing sphere engaged? </li></ul>
  6. 6. A Blog… <ul><li>Can be your website (a “blog site”), OR – it can be a funnel to lead generation tools on your website </li></ul><ul><li>Is the foundation for connectivity to new technologies such as Facebook, YouTube & Twitter </li></ul><ul><li>Is your key to search engine optimization </li></ul><ul><li>Is your key to online brand & reputation mgmt </li></ul><ul><li>Is your vehicle to gain direct subscriptions </li></ul>
  7. 7. How do I Blog for Business? <ul><li>The philosophy of blogging </li></ul><ul><li>The anatomy of a blog post </li></ul><ul><li>Spinning Wheels </li></ul><ul><li>Education will be the key to your success </li></ul><ul><li>A blog can be your best friend or your worst enemy. Seek guidance to ensure you are maximizing your investment of time. </li></ul>
  8. 8. A Medium for Change <ul><li>Marketing mediums have changed, your message has no time or space limits - it's visible 24-7 </li></ul><ul><li>Should your agents to hunt for their next home buyer - or be available to buyers and sellers when they are looking for information online? </li></ul><ul><li>Searching online is natural - it doesn't feel like advertising, yet it is… </li></ul><ul><li>Business bloggers get the opportunity to demonstrate trust and genuine knowledge of a trade - trust can't be gained through traditional ads </li></ul><ul><li>Blogs have reduced the cost for online content creation & management </li></ul><ul><li>We are no longer limited to how much we can share as marketers </li></ul><ul><li>Consumers AND marketers alike are empowered by new technologies </li></ul><ul><li>Barriers between our local knowledge and those who want it have been removed </li></ul><ul><li>The opportunity is yours! </li></ul>