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Cashing In on Virtual Worlds: Inflection Point

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Introduction to workshop, "Cashing In on Virtual Worlds: Entrepreneurial Insights for the Healthcare Industry," MediaX at Stanford University, August 19, 2010, by Laura Kusumoto

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Cashing In on Virtual Worlds: Inflection Point

  1. 1. Cashing in on Virtual Worlds: Entrepreneurial Insights for the Healthcare Industry “Inflection Point” Laura Kusumoto Virtual Worlds Development Consultant [email_address] MediaX at Stanford University August 19, 2010
  2. 2. Evolution of Virtual Worlds a 1990 2000 2010 Virtual reality Industrial virtual worlds
  3. 3. <ul><li>Virtual tradeshows & meetings </li></ul><ul><li>Browser emphasis (mobile not far behind) </li></ul>Shake, Baby, Shake <ul><li>Google Lively </li></ul><ul><li>Vivaty </li></ul><ul><li>Metaverse </li></ul><ul><li>There.com </li></ul><ul><li>Virtual Goods, real revenue </li></ul><ul><li>“ Real Life Plus” </li></ul><ul><li>Branded worlds </li></ul><ul><ul><li>Disney, LEGO, National Geographic </li></ul></ul><ul><li>Forterra Systems </li></ul><ul><li>Sun/Oracle Wonderland </li></ul><ul><li>SL Enterprise </li></ul>Recent Steps Back Recent Steps Forward
  4. 4. Where are We? “ Public Virtual Worlds” Entertainment and social networking worlds are moving ahead; Industrial virtual worlds are running behind. Gartner Group, 2009 Gartner Hype Cycle, Emerging Technologies 2009
  5. 5. Virtual-Worlds-Related Products Applications Virtual Worlds Virtual Worlds Development Toolkits Graphics Technologies / Internet / Component Technologies Use Cases / Scenarios 3rd Party Development Tools
  6. 6. “Totally” Addressable Market Specialization and Adaptation are Key to Future Success     Transport- ation       Communi- cations & Technology    Customer Service     Product/Process Prototyping    Military & Intelligence     Virtual Office Collaboration     Employee Training & Learning  Virtual Retail     Emergency Preparedness Energy Financial Services Healthcare Retail

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