Social Media Time Management 
@KseniyaMartin | #GeekGirlTechCon
#fail 
@KseniyaMartin | #GeekGirlTechCon
Why is social media marketing important? 
@KseniyaMartin | #GeekGirlTechCon
Your customers are online. 
@KseniyaMartin | #GeekGirlTechCon
And if you’re not, your competition will 
take care of your customers. 
@KseniyaMartin | #GeekGirlTechCon
Today we’ll cover… 
• Tips and tricks 
• Tools of the trade 
• A sample plan 
@KseniyaMartin | #GeekGirlTechCon
TIPS AND TRICKS 
@KseniyaMartin | #GeekGirlTechCon
Have a Plan 
• Take the time to create a digital marketing plan that aligns with your 
business and non-digital marketing ...
Have a Plan 
• Make it easy for your audience/customers to contact you 
• Have a response plan for all inquiries 
• Automa...
Take it One Day at a Time 
• Set a dedicated time each day 
• Remove distractions and time tasks 
• Remember what’s import...
Source: Buffer @KseniyaMartin | #GeekGirlTechCon
Posting Strategy: Content 
• 4-1-1 
• Provide a variety of posts 
• Links, quotes, reshares, images, video 
• Edutational ...
Analyze and Improve 
• Is your social media performance meeting your goals? 
• Check your analytics: website hits, followe...
Pay to Play 
Great social media is not free. 
Invest in premium tools and content management platforms, enlist 
profession...
TOOLS 
@KseniyaMartin | #GeekGirlTechCon
Planning and Content Tools 
• Content/Editorial Calendar: 
• Google Calendar 
• Include major events in your industry, loc...
Content Tools 
• Website/Blog 
• Squarespace 
• Wordpress 
• E-mail Marketing 
• MailChimp 
• Constant Contact 
• Social M...
Content Tools 
• Social media management and scheduling platforms 
• Hootsuite 
• Buffer 
• Visual Tools 
• Desktop: Canva...
SAMPLE CHECK LISTS 
@KseniyaMartin | #GeekGirlTechCon
Sample Check Lists 
• Monthly: 
• Pull analytics for all platforms to see 
what’s working and what’s not 
• Evaluate goals...
Sample Check Lists 
• Daily: 
• Like and respond to comments left the day before 
• Share (re-tweet, re-post) somebody els...
QUESTIONS? 
@KseniyaMartin | #GeekGirlTechCon
Let’s Connect! 
Twitter: @KseniyaMartin 
LinkedIn: linkedin.com/in/kseniyamartin 
Website: kseniyamartin.com
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Social Media Marketing Time Management (Geek Girl 2014)

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Title: Social Media Marketing Time Management
Prerequisite: Basic knowledge of major social media platforms.
Description: Are you building a personal brand, a solopreneur, an entrepreneur, a start-up, a or small business and are overwhelmed by everything that you have to do on a daily basis PLUS have time to market yourself or business online? I feel you. This session will cover tips of the social media marketing trade on how to manage your presence on social media without loosing your mind and leave you armed with tools to tackle every day like a pro.
Degree of Difficulty: Beginner, Intermediate

Published in: Marketing
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Social Media Marketing Time Management (Geek Girl 2014)

  1. 1. Social Media Time Management @KseniyaMartin | #GeekGirlTechCon
  2. 2. #fail @KseniyaMartin | #GeekGirlTechCon
  3. 3. Why is social media marketing important? @KseniyaMartin | #GeekGirlTechCon
  4. 4. Your customers are online. @KseniyaMartin | #GeekGirlTechCon
  5. 5. And if you’re not, your competition will take care of your customers. @KseniyaMartin | #GeekGirlTechCon
  6. 6. Today we’ll cover… • Tips and tricks • Tools of the trade • A sample plan @KseniyaMartin | #GeekGirlTechCon
  7. 7. TIPS AND TRICKS @KseniyaMartin | #GeekGirlTechCon
  8. 8. Have a Plan • Take the time to create a digital marketing plan that aligns with your business and non-digital marketing plans • Identify your customers/audience • Map out your customers’ journey • This will lead to process improvement and a content strategy/topics • Create an editorial/content calendar • Set goals @KseniyaMartin | #GeekGirlTechCon
  9. 9. Have a Plan • Make it easy for your audience/customers to contact you • Have a response plan for all inquiries • Automate your posts but not your presence • Create a daily, weekly, and monthly check-lists • Don’t worry about being perfect, worry about being consistent • Find your voice/tone • Have a back-up plan @KseniyaMartin | #GeekGirlTechCon
  10. 10. Take it One Day at a Time • Set a dedicated time each day • Remove distractions and time tasks • Remember what’s important and focus where it matters most • Reserve your user name on all major platforms and fill out the profile • Perfect one platform at a time • Don’t give up @KseniyaMartin | #GeekGirlTechCon
  11. 11. Source: Buffer @KseniyaMartin | #GeekGirlTechCon
  12. 12. Posting Strategy: Content • 4-1-1 • Provide a variety of posts • Links, quotes, reshares, images, video • Edutational and valuable • It’s not about you, it’s about your audience/customers • Teach your audience how to buy from you @KseniyaMartin | #GeekGirlTechCon
  13. 13. Analyze and Improve • Is your social media performance meeting your goals? • Check your analytics: website hits, follower count, engagement, etc. • Figure out why a post is performing or not performing and improve as necessary • If it’s working, do more of it • Don’t waste time on things that do not work or resonate with your audience/customers P.S. It’s ok to fail as long as you learn and move forward. @KseniyaMartin | #GeekGirlTechCon
  14. 14. Pay to Play Great social media is not free. Invest in premium tools and content management platforms, enlist professional help (strategy, training, management, coaches), and pay to advertise and boost your content. @KseniyaMartin | #GeekGirlTechCon
  15. 15. TOOLS @KseniyaMartin | #GeekGirlTechCon
  16. 16. Planning and Content Tools • Content/Editorial Calendar: • Google Calendar • Include major events in your industry, local events, Twitter chats, etc. • Spreadsheet • Samples available for free online • Content Creation, Curation, and Management • Evernote • Topic ideas, screenshots, saved websites • Scoop.it • Feedly • Pinterest @KseniyaMartin | #GeekGirlTechCon
  17. 17. Content Tools • Website/Blog • Squarespace • Wordpress • E-mail Marketing • MailChimp • Constant Contact • Social Media Platforms • Facebook, LinkedIn, Twitter, Instagram, Google+, Pinterest, YouTube • Yelp, FourSquare, Swarm • Snapchat, Vine, tumblr • MeetUp, Eventbrite @KseniyaMartin | #GeekGirlTechCon
  18. 18. Content Tools • Social media management and scheduling platforms • Hootsuite • Buffer • Visual Tools • Desktop: Canva, PowerPoint, Animoto • Apps: Afterlight, Studio, PicPlayPost, Flipagram, iMovie • Other tools: • IFTTT • Bit.ly • Google Apps @KseniyaMartin | #GeekGirlTechCon
  19. 19. SAMPLE CHECK LISTS @KseniyaMartin | #GeekGirlTechCon
  20. 20. Sample Check Lists • Monthly: • Pull analytics for all platforms to see what’s working and what’s not • Evaluate goals, brand awareness, follower engagement • Map out topics/themes for each week of the month • Calendar industry related events (national/local, Twitter chats, etc.) • Research, curate, and create topic related content • Weekly: • Review weekly plan • Focus to improve on a selected platform for that week • Create original content • Schedule posts (curated articles, event/sale reminders, original content, etc.) • Repurpose content • Search platforms for keywords relating to your business. Engage in conversation. • Monitor your competition @KseniyaMartin | #GeekGirlTechCon
  21. 21. Sample Check Lists • Daily: • Like and respond to comments left the day before • Share (re-tweet, re-post) somebody else’s content • Engage in a conversation with at least 3 followers and influencers • Create and schedule content using a social media management platform • Post to Instagram @KseniyaMartin | #GeekGirlTechCon
  22. 22. QUESTIONS? @KseniyaMartin | #GeekGirlTechCon
  23. 23. Let’s Connect! Twitter: @KseniyaMartin LinkedIn: linkedin.com/in/kseniyamartin Website: kseniyamartin.com

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