1. The document discusses marketing and the marketing concept. It emphasizes understanding customers and coordinating marketing activities to maximize profits. 2. Key aspects of the marketing concept include developing products to meet customer needs, coordinating buying, selling, transportation, storage, financing, risk taking, and marketing information activities. 3. The marketing approach focuses on putting customers first and ensuring all business functions work together to satisfy customers and achieve organizational goals.

1. 1

2. (Marketing)
(Market) F F F
F
(Marketing) F F
F F F F
F F F
F F F

3. 1. F
2. F F F
3. F
4. F F

4. (Marketing Concept)
(Marketing concept) F
F F F F F
F F F

5. F
3
1. F (Customers)
-
- F F F
- F
-
2. F (Coordinates Marketing)
3. (Profit)

6. F
1. F F
1.1 F (Development
Standard Goods)
1.2 (Buying)
1.3 (Selling)
2. F F F
2.1 F (Transporataion)
2.2 F (Storage)
-
-
3. F F
4. F F
5. F F
6. F F F F

7. F F
F F FF
F F F F
F F F
F F F F F
F
F F
F F F F
F F F F F F
F F F F F F F
F F F F F
FF F F