The Future of Business Scenario 1.

1. 1
F F F F
F ? F F F
F F F
F F 2010
Outlook 2010”
F FF F4 F
F F F
F F CEO F F F KPIs F
F F F
(Communication)
F F F
F F (Communication) F
F F F F F
F F F F F F F
-
F F F 1) F F 2) F /F /
3) F

2. 2
F F Facebook Twitter F F
F F F F F F
F F F
F F
F F
F F F F F
F
F F F
F F F F
F F F F F F F
F F F
:
F

3. 3
F F F
F
Davenport & Prusak (2003) F F F F
F 1 F 3 F F
1) F F Activity-based costing, Cost-
Benefit Analysis, Downsizing, EVA Experience Curves
2) F F F Balanced Scorecard, Business
Modeling, Brand Management, Change Management, Core Competencies, Corporate
Culture CRM
3) F F Adaptive Enterprise, Chaos/Complexity,
Diversification, Double-Loop Learning Entrepreneurship
F F F (The Life
Cycles of Ideas)” 2 F 1)
2)
1) “The P Cycle” Davenport &
Prusak (2003) F 1
F F F
F F F F

4. 4
1: P
F F F F F
F F F F F F F F F
F F F
F F
F F F F
F
F F
F F F
F F
F
F F F

5. 5
F F
F F F F F F
F F F
2)
F Ettorre ( F Davenport &
Prusak, 2003: 54) F 5 F P 1) F
2) F F 3) F F 4) F F 5) F
F F F F 2
2:
3
F F
F
4
2
F F
5 P
F
F
1 Ettorre
F
* Davenport, H.T. & Prusak, L. (2003). What s the BIG IDEA? P.55
F F F F
- F F F F F
- F F F F

6. 6
F 2 F
F 2 F F F F
:
F F (Communication) (BIG IDEA)
(Change) F (Leadership) F F F F F
2 F !