5 Things You Should Never Do in Social Meda

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Here are a few useful social media tips that will help you be more effective in your social media marketing campaigns and programs.

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5 Things You Should Never Do in Social Meda

  1. 1. 5 Things You Should Never Do in Social Media QUICK TIPS FOR SOCIAL MEDIA EFFECTIVENESS
  2. 2. Lie.   This should be obvious, but there are plenty of folks who stretch the truth, dabble in the gray, or fudge the numbers. Social media is online and permanent. What you say here can come back to haunt you – so be upfront and honest at all times.
  3. 3. Pass the Buck.   Own it. If you make a mistake, admit it. No one wants to read your whiny post about how it’s not your fault, but if you are open and honest, you might find that people are more interested in what you have to say, and more engaged since you admitted that you messed up.
  4. 4. Bash Your Competition.   Social media isn’t a place for you to trash talk your competition. Share what your team does well, explain why your product is superior, but don’t bash your competition or you might risk people considering you as nothing more than a nasty salesperson in a different environment.
  5. 5. Oversell.   Have you been to a party where some bore won’t shut up about his business/product? It’s the same in the social media world. No one wants to hear “me, me, me” all the time. It’s better to just have a conversation with them and mention your business when it’s natural to do so. Your audience is not stupid--they already know what you do. Treat them like a friend, and they will probably do the same for you.
  6. 6. Abandon Your Audience.   It’s going to take time to develop an audience of followers, and the best way to do this is by providing them with regular, value-rich content. You want to create habits within your readers, training them to return to your site because of the excellent information. If you slow down or stop, it’s going to be twice as hard to get them to come back. There’s no finish line with social media – it’s all about building and maintaining relationships.
  7. 7. P. 561.404.1097 connect@firepathinc http://www.firepathcommunications.com Twitter: @firepathinc

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