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3 TRENDS
IN INNOVATIONS
THROUGH

GAMIFICATION AND SOCIAL MED
KRISTOFFER FRANG
BUSINESS DEVELOPER

+46 46 272 55 06
kristoffer.frang@bizpartengage.com
@kristofferfrang

www.bizpartengage.com
info@bizpartengage.com
+46 46 32 05 85
1.
info@bizpartengage.com

Serious games

www.bizpartengage.com
info@bizpartengage.com

www.bizpartengage.com
2.
info@bizpartengage.com

Crowd-sourced
Innovation

www.bizpartengage.com
Demand and idea collection

•

263 000 engaged employees.

•

2 300 ideas.

•

4 concepts with prototypes
which were presented for
management.

info@bizpartengage.com

www.bizpartengage.com
Engagemang är nyckeln

TESTMARKNAD

• Entrepreneurs meet the market
• Successful project shared one key

factor; high engagement.
• Engagement created on a two-days
event.
• Coaching, unity and competition were

important elements
info@bizpartengage.com

www.bizpartengage.com
Gamification
•
•
•
•
•
•

Competitions
On-boarding
Rewards
Voting of ideas
Leaderboards
Communicate progress

info@bizpartengage.com

www.bizpartengage.com
•

Communicate the organizational challenges.

•

Users submit ideas.

•

Users help each other build ideas.

•

Users are rewarded with ”DWPeas”.

•

DWPeas may be invested in other ideas.

•

If an idea is successful, investors get a return in
DWPeas.

•

Leaderboards, status mechanics and reward
shop.

info@bizpartengage.com

www.bizpartengage.com
Helhetsgrepp

Curiosity

Social
Belonging

Learning

Status

Sense of
Achievement

Progress

Motivation

Features

Competiveness
Collecting

Benefits

Incentive

info@bizpartengage.com

www.bizpartengage.com
Transparency and
shareability

3.

info@bizpartengage.com

www.bizpartengage.com
Transparens
• Transparency in the entire process, from start to
goal.
• Possibility to interact with the process.
• Close contact with demand identifiers.

• Traceability from previous processes.
• Drives long-term motivation and engagement.
• Trial and error in one place; iterative innovation.
info@bizpartengage.com

www.bizpartengage.com
Iterative innovation

info@bizpartengage.com

www.bizpartengage.com

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Three trends in innovation management through gamification and social media