As we move into 2017, a few newsworthy activities related to the content marketing under digital marketing services appeared on the radar and is believed that they could work as a crystal ball for content marketers in the coming year.
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Trendsetting changes expected in content marketing for 2017
1.
2. Trendsetting Changes Expected in Content
Marketing for 2017
As we move into 2017, a few newsworthy
activities related to the content marketing under
digital marketing services appeared on the radar
and is believed that they could work as a crystal
ball for content marketers in the coming year.
3. Many websites find difficulties engaging each of
their specific audiences in an efficient manner.
Website content segmentation is the method of
presenting your online content in a clear, concise
and unique way to each of your website visitors.
By segmenting the audience into smaller groups,
brands allows delivering content that will
resonate better.
Segmented Content
4. Multimedia Content
Content has become visual over a few years. Marketers
recognized the power of an image long ago. The power of video
is visible on Facebook from past two years, with 500 million
users now watching a Facebook video every day. These are
well-established forms of media in present day, but it looks like
several more are on the horizon left unseen.
GIFs are becoming more popular, with Gipsy recently raising an
additional $72m in funding. Facebook has rolled out 360-
degree photo publishing. Finally, numerous companies,
including Youtube and Facebook, and soon Instagram, are
broadcast live video.
In the very competitive content arms race, expect early-
adopting brands are experimenting with a lot of these new
forms of media
5. Interactive Content
Interactive content Is where the action is now trending!
Interactive content is professionally developed and designed
content that enables the readers to choose different paths in
the content, click on sections that are of interest and are
applicable, and that is more entertaining than the standard
text heavy content we see today. In simple terms, Interactive
content is a improved way to educate, entertain, and engage
the audience.
6. Interactive content is one of the best way to have a conversation with your readers. Interactivity brings the
dynamism and persuasive power to a landing page, email, blog, paid social media ad or anywhere else
there are chances to find your audience. The strategies behind, why it works is because humans can't resist
the call to test themselves, compare, compete, share their opinion, and have fun.
By now we are aware that content marketing is one of the most essential key for the success of Seo. We
need to get update with the growing changes in order to increase ROI, this can be done well by
approaching the best SEO Companies who are here to improve your online visibility in search engines.
Interactive Content
7. Personalized Content
Content that is created to focus a specific people and personas.
This enables the content to be of as much valued as possible to
the readers. Delivering personalized experiences to the
customers is clearly the top priority for marketers. In fact, 94%
of senior-level executives believe providing personalization will
prove to be critical or essential key to reach the customers in
2017. A study states that marketers that provide personalized
web experiences are likely to get the double digit returns in
marketing performance and responses.
