1. Citycracks.com - web application
• HTML 5 web app
• Scales for tactile, mobile and web browsers
• Deep integration of social graph
• “Gamification” of platform
www.citycracks.com
2. Accommodation booking engine
• The best hotels only
• Hand picked
• Hand edited
• Only 30 hotels in each city
www.citycracks.com
3. The best places to go
• The best venues and services only
• Hand picked for special touch
• Hand edited content in 4 languages
• Area exclusivity
www.citycracks.com
4. The best things to do
• The best venues and services only
• Direct booking
• Hand edited content in 4 languages
• Area exclusivity
www.citycracks.com
5. Marketing - How do we do it?
• Highly targeted marketing campaigns
• Multiple marketing channels
• Multiple campaign languages
• Exploit on product synergies
• Demographic targeting
www.citycracks.com
