This document contains charts and graphs showing Blu-ray disc weekly and quarterly revenue trends from 2008 to 2011. It compares Blu-ray revenue to DVD revenue over time, both individually and combined. It analyzes year-over-year changes in Blu-ray and DVD revenues by quarter. The data demonstrates that Blu-ray revenue has increased each year while DVD revenue has declined, though DVD revenue remains substantially higher than Blu-ray.

1. Blu-ray Weekly Revenue Trend
(Week Ending 01/13/08 to 10/29/11)
100
with linear trendline
and current week level line
and YTD average level line
and 4Q sales highlighted in blue
80
and YTY comparison weeks in red
60
40
20
0

2. 20
40
60
80
0
100
J-08
F-08
M-08
A-08
M-08
J-08
J-08
A-08
S-08
O-08
N-08
D-08
J-09
F-09
M-09
A-09
M-09
J-09
J-09
A-09
S-09
O-09
N-09
D-09
J-10
F-10
M-10
A-10
M-10
J-10
J-10
A-10
S-10
O-10
N-10
D-10
Blu-ray Weekly Revenue Trend ($M) (week ending 1/06/08 thru 10/29/11)
J-11
F-11
M-11
A-11
M-11
J-11
J-11
A-11
S-11
O-11

3. Blu-ray Revenue Trend
4 per. Mov. Avg. (Blu-ray Revenue Trend)
100
80
60
40
20
0
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O
… … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … …

4. Blu-ray Revenues 2011 vs 2010 by matching YTY weeks HMM ($M)
2011 2010
$100
$80
$60
$40
$20
$0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

5. Blu-ray Revenues (Matched Weeks 2008 2009 2010 2011 ) $ M
100
2008 Blu-ray 2009 Blu-ray
2010 Blu-ray 2011 Blu-ray
80
60
40
20
0
January February March April May June July August September October November December

6. 1200
Blu-ray Quarterly Revenue Trend
2008 - 2011 (as of 10/29/11)
Cumulative Weekly HMM Published Data
1000
Even 7 Day Mon-Sun Reporting Weeks x 13
Even 7 day Sun - Sat Reporting Week starting 12/18/10
800
600
4Q
Week
400 4/13
200
0

7. 1Q 2011 vs 1Q 2010 by matching YTY weeks ($ M)
1Q 2011 1Q 2010
$100
$80
$60
$40
$20
$0
1 2 3 4 5 6 7 8 9 10 11 12 13

8. 2Q 2011 vs 2Q 2010 by matching YTY weeks ($ M)
2Q 2011 2Q 2010
$100
$80
$60
$40
$20
$0
1 2 3 4 5 6 7 8 9 10 11 12 13

9. 3Q 2011 vs 3Q 2010 by matching YTY weeks ($ M)
3Q 2011 3Q 2010
$100
$80
$60
$40
$20
$0
1 2 3 4 5 6 7 8 9 10 11 12 13

10. 4Q 2011 vs 4Q 2010 by matching YTY weeks ($ M)
4Q 2011 4Q 2010
$100
$80
$60
$40
$20
$0
1 2 3 4 5 6 7 8 9 10 11 12 13

12. 1Q 2011 vs 1Q 2010 sorted by relative quarterly revenue performance ($ M)
1Q 2011 1Q 2010
$100
$80
$60
$40
$20
$0

13. 2Q 2011 vs 2Q 2010 sorted by relative quarterly revenue performance ($ M)
2Q 2011 2Q 2010
$100
$80
$60
$40
$20
$0

14. 3Q 2011 vs 3Q 2010 sorted by relative quarterly revenue performance ($ M)
3Q 2011 3Q 2010
$100
$80
$60
$40
$20
$0

15. 4Q 2011 vs 4Q 2010 sorted by relative quarterly revenue performance ($ M)
4Q 2011 4Q 2010
$100
$80
$60
$40
$20
$0

17. 200.00%
Blu-ray YTY Change DVD YTY Change Total DVD+BD Change from Previous Year Matching Weeks
150.00%
100.00%
50.00%
0.00%
-50.00%
8-Jan 22-Jan 5-Feb 19-Feb 5-Mar 19-Mar 2-Apr 16-Apr 30-Apr 14-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug 3-Sep 17-Sep 1-Oct 15-Oct 29-Oct

18. Blu-ray YTY Change DVD YTY Change Total DVD+BD Change from Previous Year Matching Weeks
90.00%
70.00%
50.00%
30.00%
10.00%
-10.00%
-30.00%
-50.00%
8-Jan 22-Jan 5-Feb 19-Feb 5-Mar 19-Mar 2-Apr 16-Apr 30-Apr 14-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug 3-Sep 17-Sep 1-Oct 15-Oct 29-Oct

19. 30%
Blu-ray 2011 Cumulative YTD YoY Gain Trend
25%
20%
15%
10%
5%
0%
8-Jan 22-Jan 5-Feb 19-Feb 5-Mar 19-Mar 2-Apr 16-Apr 30-Apr 14-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug 3-Sep 17-Sep 1-Oct 15-Oct 29-O

20. -10%
J-11 J-11 F-11 F-11 M-11 M-11 A-11 A-11 A-11 M-11 M-11 J-11 J-11 J-11 J-11 A-11 A-11 S-11 S-11 O-11 O-11 O-1
DVD+Blu-ray (OD) 2011 Cumulative YTD YoY Gain Trend
-12%
-14%
-16%
-18%
-20%
-22%

21. 30%
Blu-ray and OD 2011 Cumulative YTD YoY Gain Trend
20%
10%
0%
8-Jan 22-Jan 5-Feb 19-Feb 5-Mar 19-Mar 2-Apr 16-Apr 30-Apr 14-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug 3-Sep 17-Sep 1-Oct 15-Oct 29-O
-10%
-20%
Cumulative YTD Blu-ray YoY Gain OD YTD Cumulative YoY Gain
-30%

24. 800
HMM Reported DVD and Blu-ray Revenue Sales Trends
700
600
500
400
300
200
100
0

25. 700
Blu-ray and DVD Revenues Full Year (Matched Weeks 2008 2009 2010 2011)
600
2008 DVD 2009 DVD 2008 Blu-ray
2009 Blu-ray 2010 DVD 2010 Blu-ray
2010 DVD+BD 2009 DVD+BD 2011 DVD
2011 Blu-ray 2011 Blu-ray+DVD
500
400
300
200
100
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

26. 700
HMM reported DVD and Blu-ray Revenue Sales Trends
600
500
400
300
200
100
0

27. 700
DVD Revenues
Blu-ray Revenues ($M) (overlaid & non stacked)
600
500
400
300
200
100
0
J-08 F-08M-08 A-08M-08 J-08 J-08 A-08 S-08O-08 N-08 D-08 J-09 F-09M-09 A-09M-09 J-09 J-09 A-09 S-09O-09 N-09D-09 J-10 F-10M-10 A-10M-10 J-10 J-10 A-10 S-10O-10 N-10D-10 J-11 F-11M-11 A-11M-11 J-11 J-11 A-11 S-11O-11

28. 700
DVD Revenues (stacked on top of Blu-ray) Blu-ray Revenues (stacked under DVD)
600
500
400
300
200
100
0
J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O

29. 700
Blu-ray Revenues DVD Revenues
600
500
400
300
200
100
0
J-08F-08M-08A-08M-08J-08J-08A-08S-08O-08N-08D-08J-09F-09
M-09A-09M-09J-09J-09A-09S-09O-09N-09D-09J-10F-10
M-10A-10M-10J-10J-10A-10S-10O-10N-10D-10J-11F-11
M-11A-11M-11J-11J-11A-11S-11O-11

30. 700
Blu-ray Revenues
DVD Revenues
DVD+BD Revenues
600
500
400
300
200
100
0
J-08F-08M-08A-08M-08J-08J-08A-08S-08O-08N-08D-08J-09F-09
M-09A-09M-09J-09J-09A-09S-09O-09N-09D-09J-10F-10
M-10A-10M-10J-10J-10A-10S-10O-10N-10D-10J-11F-11
M-11A-11M-11J-11J-11A-11S-11O-11

32. 1800
Cumulative Blu-ray Revenues (Matched Weeks) ($ M)
1600 2008 2009 2010 2011
1400
1200
1000
800
600
400
200
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

33. 12000
Cumulative Blu-ray and DVD Revenues (Matched Weeks)
2008 DVD 2009 DVD 2008 Blu-ray
10000 2009 Blu-ray 2010 DVD 2010 Blu-ray
8000
6000
4000
2000
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

34. 14000
Cumulative Blu-ray and DVD Revenues (Matched Weeks)
12000
2008 DVD 2008 Blu-ray 2008 DVD+BD 2009 DVD
2009 Blu-ray 2009 DVD+BD 2010 DVD 2010 Blu-ray
10000
8000
6000
4000
2000
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

35. 1,700 35,000
Dual Axis Cumulative Blu-ray and DVD Revenues DVD $ M
Blu-ray $ M
Axis Scale Adjusted to Match DVD and Blu-ray 2008 Seasonal Trend
1,500
(Compares Succesive Blu-ray Seasonal Sales Acceleration Rates to DVD )
30,000
2008 Blu-ray 2009 Blu-ray
1,300
2010 Blu-ray 2011 Blu-ray 25,000
1,100
2008 DVD 2009 DVD
20,000
900
2010 DVD 2011 DVD
700
15,000
500
10,000
300
5,000
100
-100 0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

36. 5000
Cumulative Blu-ray Sell Through Revenues $M
4500
4000
3500
3000
2500
2000
1500
1000
500
0
J-08 M-08 M-08 J-08 S-08 N-08 J-09 M-09 M-09 J-09 S-09 N-09 J-10 M-10 M-10 J-10 S-10 N-10 J-11 M-11 M-11 J-11 S-11

38. 40%
Blu-ray Revenue Marketshare by Quarter 2008-2011
(HMM published data (weighted average per quarter)
35%
30%
25%
20%
15%
10%
5%
0%
E1Q E2Q E3Q E4Q E1Q E2Q E3Q E4Q E1Q E2Q E3Q 4QTD E1Q E2Q E3Q 4QTD
2008 2008 2008 2008 2009 2009 2009 2009 2010 2010 2010 2010 2011 2011 2011 2011

39. 60%
Blu-ray Top 20 Sellers Unit Marketshare by Quarter 2008-2011
(HMM published data (non weighted average)
50%
40%
30%
20%
10%
0%
E1Q E2Q E3Q E4Q E1Q E2Q E3Q E4Q E1Q E2Q E3Q 4QTD E1Q E2Q E3Q 4QTD
2008 2008 2008 2008 2009 2009 2009 2009 2010 2010 2010 2010 2011 2011 2011 2011

40. 40%
Blu-ray Revenue Market Share (BD/(BD+DVD) REVENUE)
35%
30%
25%
20%
15%
10%
5%
0%
J-08F-08M-08A-08M-08J-08J-08A-08S-08O-08N-08D-08J-09F-09
M-09A-09M-09J-09J-09A-09S-09O-09N-09D-09J-10F-10
M-10A-10M-10J-10J-10A-10S-10O-10N-10D-10J-11F-11
M-11A-11M-11J-11J-11A-11S-11O-11

41. 40%
Blu-Ray Revenue Share Percentage (BD / (BD+DVD))
35%
30%
25%
20%
15%
10%
5%
2008 2009
2010 2011
0%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

42. BD Top 20 Sellers Unit % - Blu-ray Unit Marketshare
60% of All Titles on Top 20 Sellers Chart
50%
40%
30%
20%
10%
0%
J-08 F-08M-08 A-08 M-08 J-08 J-08 A-08 S-08 O-08 N-08 D-08 J-09 F-09M-09 A-09 M-09 J-09 J-09 A-09 S-09 O-09 N-09 D-09 J-10 F-10M-10 A-10 M-10 J-10 J-10 A-10 S-10 O-10 N-10 D-10 J-11 F-11M-11 A-11 M-11 J-11 J-11 A-11 S-11 O-11

43. BD Top 20 Sellers Unit % - Blu-ray Unit Marketshare Of All Titles on Top 20 Sellers List - YTY Comparison
65%
60%
55%
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
Top 20 Sellers 2010 BD Unit% Top 20 Sellers 2009 BD% After 7/19/09
Total Market Blu-ray Unit Marketshare % Top 20 Sellers BD% 2011
0%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

44. 100%
DVD and Blu-ray Format Revenue Share by Week
Blu-ray Contribution DVD Contribution Source: Nielsen Videoscan first alert and Home Media Magazine Research
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
J-08 M-08 M-08 J-08 S-08 N-08 J-09 M-09 M-09 J-09 S-09 N-09 J-10 M-10 M-10 J-10 S-10 N-10 J-11 M-11 M-11 J-11 S-11

45. 100%
DVD and Blu-ray Format Nielsen Videoscan Top 20 Unit Share by Week
Blu-ray Contribution DVD Contribution Source: Nielsen Videoscan first alert and Home Media Magazine Research
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
J-08 M-08 M-08 J-08 S-08 N-08 J-09 M-09 M-09 J-09 S-09 N-09 J-10 M-10 M-10 J-10 S-10 N-10 J-11 M-11 M-11 J-11 S-11

46. 0%
10%
20%
40%
50%
60%
70%
30%
Jan-08
Feb-08
Mar-08
Apr-08
May-08
Jun-08
Jul-08
Aug-08
Sep-08
Oct-08
Nov-08
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
2008-2011
Oct-09
Nov-09
Dec-09
Jan-10
Feb-10
Mar-10
Blu-ray Revenue Share (New Pie Chart Since 7/19/09)
Apr-10
May-10
Blu-ray Top 20 Sellers Unit % (Old Pie Chart before 7/12/09)
Jun-10
Jul-10
Aug-10
Blu-ray Revenue vs Top 20 Sellers Unit Marketshare Growth
Sep-10
Oct-10
Nov-10
Dec-10
Jan-11
Feb-11
Mar-11
Apr-11
May-11
Jun-11
Jul-11
Aug-11
Sep-11
Oct-11

47. 70%
Blu-ray Revenue vs Top 20 Sellers Unit Marketshare Growth 2009-2011
60%
50%
40%
30%
20%
10%
Blu-ray Revenue Share Blu-ray Top 20 Sellers Unit Marketshare %
0%
Jan-09 Mar-09 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11

48. 70%
Blu-ray revenue vs Top 20 Sellers Unit Marketshare Growth 2010-2011
60%
50%
40%
30%
20%
10%
Blu-ray Revenue Share Blu-ray Top 20 Sellers Unit Marketshare %
0%
Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11

49. 70%
Blu-ray revenue vs Top 20 Sellers Unit Marketshare Growth 2011
60%
50%
40%
30%
20%
10%
Blu-ray Revenue Share Blu-ray Top 20 Sellers Unit Marketshare %
0%

51. 7,000,000,000
DVD New Release Revenue Trends 2007- 2010
Top 100 DVD Titles The-Numbers
6,000,000,000
5,000,000,000
4,000,000,000
3,000,000,000
2,000,000,000
1,000,000,000
-
2007 2008 2009 2010

52. 7,000,000,000
New Release Revenue Trends 2007 - 2011
80% of Blu-ray Total Sell Through Revenues (HMM)
DVD New Release Revenues (Top 100 Titles The-Numbers)
6,000,000,000
5,000,000,000
4,000,000,000
3,000,000,000
2,000,000,000
1,000,000,000
-
2007 2008 2009 2010

53. 7,000,000,000
New Release Revenue Trends 2007- 2011
DVD New Release Revenues (Top 100 Titles The-Numbers)
Blu-ray Total Sell Through Revenues (HMM)
6,000,000,000
5,000,000,000
4,000,000,000
3,000,000,000
2,000,000,000
1,000,000,000
-
2007 2008 2009 2010

55. 7,000,000,000
DVD New Release Revenue Trends 2007- 2011
Top 100 DVD Titles (The-Numbers)
6,000,000,000
5,000,000,000
4,000,000,000
3,000,000,000
2,000,000,000
1,000,000,000
-
2007 2008 2009 2010 2011 (Q1-Q3)*2 (Q1-Q3 2011)

56. 7,500,000,000
80% of Blu-ray Revenue Trends 2007 - 2011
(Assumed New Release Revenue Contribution)
6,500,000,000
5,500,000,000
4,500,000,000
3,500,000,000
2,500,000,000
1,500,000,000
500,000,000
2007 2008 2009 2010 2011 (Q1-Q3)*2 (Q1-Q3 2011)
(500,000,000)

57. 7,000,000,000
New Release Revenue Trends 2007 - 2011
80% of Blu-ray Total Sell Through Revenues (HMM)
DVD New Release Revenues (Top 100 Titles The-Numbers)
6,000,000,000
5,000,000,000
4,000,000,000
3,000,000,000
2,000,000,000
1,000,000,000
-
2007 2008 2009 2010 2011 (Q1-Q3)*2 (Q1-Q3 2011)

58. 7,000,000,000
New Release Revenue Trends 2007 - 2011
DVD New Release Revenues (Top 100 Titles The-Numbers)
80% of Blu-ray Total Sell Through Revenues (HMM)
6,000,000,000
5,000,000,000
4,000,000,000
3,000,000,000
2,000,000,000
1,000,000,000
-
2007 2008 2009 2010 2011 (Q1-Q3)*2 (Q1-Q3 2011)

60. 7,000,000,000
DVD New Release Revenue Trends 2007- 2011
Top 100 DVD Titles The-Numbers
6,000,000,000
5,000,000,000
4,000,000,000
3,000,000,000
2,000,000,000
1,000,000,000
-
2007 2008 2009 2010 2011 (Q1-Q3)*2 (Q1-Q3 2011)

61. 7,000,000,000
Total Blu-ray Sell Through Revenue Trends 2007 - 2011
6,000,000,000
5,000,000,000
4,000,000,000
3,000,000,000
2,000,000,000
1,000,000,000
-
2007 2008 2009 2010 2011 (Q1-Q3)*2 (Q1-Q3 2011)

62. 7,000,000,000
New Release Revenue Trends 2007- 2011
DVD New Release Revenues (Top 100 Titles The-Numbers)
Blu-ray Total Sell Through Revenues (HMM)
6,000,000,000
5,000,000,000
4,000,000,000
3,000,000,000
2,000,000,000
1,000,000,000
-
2007 2008 2009 2010 2011 (Q1-Q3)*2 (Q1-Q3 2011)

63. 7,000,000,000
New Release Revenue Trends 2007 - 2011
Blu-ray Total Sell Through Revenues (HMM)
DVD New Release Revenues (Top 100 Titles The-Numbers)
6,000,000,000
5,000,000,000
4,000,000,000
3,000,000,000
2,000,000,000
1,000,000,000
-
2007 2008 2009 2010 2011 (Q1-Q3)*2 (Q1-Q3 2011)

64. 800
Blu-ray Quarterly Revenue Trend
2008 - 2011 (as of 10/22/11)
700
Cumulative Weekly HMM Published Data
Even 7 Day Mon-Sun Reporting Weeks x 13
Even 7 day Sun - Sat Reporting Week starting 12/18/10
600
500
400
300
4Q
Week
3/13
200
100
0

65. 800
Blu-ray Quarterly Revenue Trend
2008 - 2011 (as of 10/22/11)
700
Cumulative Weekly HMM Published Data
Even 7 Day Mon-Sun Reporting Weeks x 13
Even 7 day Sun - Sat Reporting Week starting 12/18/10
600
500
400
300
4Q
Week
3/13
200
100
0

66. 700
Blu-ray Quarterly Revenue Trend
2008 - 2011 (as of 10/31/11)
600
Rentrak / DEG Data by Quarter
500
400
300
200
100
0