![Tuneup Ventures, Confidential
[name of your business]
[website url]
Investment Deck
by
[Your Name, title]](https://image.slidesharecdn.com/tuneupventures-investmentdeck-light-171018134339/85/Investment-Deck-for-Iran-Tech-Startup-1-320.jpg?cb=1508421084)
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Investment Deck for Iran Tech Startup
- 1. Tuneup Ventures, Confidential [name of your business] [website url] Investment Deck by [Your Name, title]
- 2. Tuneup Ventures, Confidential This Document This document is prepared to provide a high level overview about the investment opportunity in ???? to Tuneup Ventures. This communication is binded by the NDA in place between you and the Tuneup Ventures Ltd. This document will be treated confidential and shall not be shared with any third party without collecting owner’s consent first. Sharing information about this investment opportunity does not mean or cannot be interpreted as an offer, acceptance or willingness by Tuneup Ventures to invest in your business. Please complete and return to info@TuneupVentures.com
- 3. Tuneup Ventures, Confidential Content 1. The problem and your solution 2. Marketing 3. Competition 4. The A-Team 5. Business Model 6. Budget plan 7. Legal & IP 8. Risks 9. Investment opportunity
- 4. Tuneup Ventures, Confidential The Problem and Your Solution • What is the customer pain point? • What is the fix your startup offers? • Why this is the best solution? • Any track record so far, KPIs? • What is special/unique about your solution? • Why now?
- 5. Tuneup Ventures, Confidential Marketing & Sales • What are your market size and segmentations? • What is the best segment to start with? • What is your marketing strategy? • How best connecting and attracting your customers? What channels? • What market share you currently hold and plant to have in 6/12/24 month • What are your ranking, SEO, registered users, other stats.
- 6. Tuneup Ventures, Confidential Competition • Who are you competing against in this market in Iran? Outside Iran? • Make a table of you against your top 5 competitors • What are your unique competitive advantage? How sustainable they are?
- 7. Tuneup Ventures, Confidential The A-Team • Describe your team? Why this is the A team? • How this team is well set up to develop the solution? • What critical expertise you are missing in the team?
- 8. Tuneup Ventures, Confidential The Business Model • Discuss your key partners, key activities that create value, key resources to create the value, show your group of customers, your service layers (values)? • Elaborate on your marketing channels, cost of customer acquisition,… • How you attract the users, how to retain them? • You strategic alliances groups? • What are your revenue streams? • What is lifecycle revenue per customer?
- 9. Tuneup Ventures, Confidential Budget Plan • Provide a high level budget plan for the next 6-12 month? • Determine the part your team invested? Determine the part assumed for external funding? • What is your 3-5 years sales and profit projection • What are the key assumptions underlying your projections? • How much equity and debt has the company raised so far? • What future equity or debt financing will be necessary? How much of a stock option pool is being set aside for employees?
- 10. Tuneup Ventures, Confidential Legal & IP • What is your legal establishment? When is it established? What is the equity structure? • Do you have any intellectual property or patent (IP) • What local permits and certificates should be obtained? • How was the company’s intellectual property developed? • Should you obtain any license to operate?
- 11. Tuneup Ventures, Confidential Risks • What are the top 3 risks you see against success of your business? • What legal risks do you see? • Are there any product liability risks? • What are your mitigation plan?
- 12. Tuneup Ventures, Confidential Investment Opportunity • Who are your current investors (if any)? • How much funding do you need? • How do you plan this fund to be used? • How much equity are you ready to transfer? • Does your startup need any business domain expertise, in what area?
- 13. Tuneup Ventures, Confidential Tuneup Ventures Tuneup Ventures (TV) provides seed capital to early phase startups in Iran. We also provide mentoring to young entrepreneurs and help them build winning business models and marketing strategies. Our sector focus is fintech, mobility, connectivity, and etailing. More: www.tuneupventures.com London: +44 7 598 857 638
Editor's Notes
- Investment Deck – Tuneup Ventures London.
- This document is prepared to provide a high level overview about the investment opportunity in ???? to Tuneup Ventures. This communication is binded by the NDA in place between you and the Tuneup Ventures Ltd. This document will be treated confidential and shall not be shared with any third party without collecting owner’s consent first. Sharing information about this investment opportunity does not mean or cannot be interpreted as an offer, acceptance or willingness by Tuneup Ventures to invest in your business.
- What is the customer pain point? What is the fix you can offer? Why this is the best fix? Have you tested this fix yet? Any track record? Has anyone else tried this solution in the target market? What it cost to you to make this solution? What is the value to customer? How much you plan to sell this to the customer? What is the product/solution lifecycle and where are you today e.g. MVP, prototype? What features are implemented, and what are phased out in future? Why do users care about your product or service? What are the major product milestones? What are the key differentiated features of your product or service? What have you learned from early versions of the product or service? Can you provide a demonstration of the product or service? What are bottlenecks to grow production fast? Why now?
- What are your market segmentations? What is the best segment to start with? How best connecting and attracting your customers? What are your marketing channels? What is your marketing strategy? Your marketing budget in the first 12 month? What early traction has the company gotten (sales, traffic to the company’s website, app downloads, etc., as relevant). How can the early traction be accelerated? What has been the principal reasons for the early traction? What have you done so far to capture new users and how will this evolve over time? What is you model for growth? Sticky, viral or paid? If it’s paid, how much does it cost you to get a new user/buyer? If it’s sticky, what is your churn/retention rates and how have they evolved over time? If it’s viral, what are your KPI’s, viral coefficient, etc? What marketing channels will you use? How will you apply this model when you enter into new markets? What is your ranking, SEO, registered users, other stats.
- Who are you competing against in this market? What advantages they have over you? What advantages you have over them? What are your unique competitive advantage? How easy/difficult is to copy/paste your solution (barrier to entry)? If you are the first mover in this segment, how fast should you run to secure a blue ocean?
- Describe your team? Why this is the A team? What makes your team special? How long working together? What have you achieved so far? How this team is well set up to develop the solution? What is the equity owned by each team member?
- Elaborate on your business model, your key partners, key activities that create value, key resources to create the value, show your group of customers, your service layers (values), Elaborate on your marketing channels, cost of customer acquisition,… How you trigger/attract the users, how to retain them? Any strategic alliance with other groups/companies/affiliates/etc. What are your revenue streams, what marketshare you currently hold and plant to have in 6/12/24 month
- What phase is your business at? Provide a detailed budget plan for the next 6-12 month? Determine the part your team invested? Determine the part assumed for external funding? What is your 3-5 years sales and profit projection? What are the company’s three-year projections? What are the key assumptions underlying your projections? How much equity and debt has the company raised; what is the capitalization structure? What future equity or debt financing will be necessary? How much of a stock option pool is being set aside for employees? How much burn will occur until the company gets to profitability? What are the key metrics that the management team focuses on?
- What is your legal establishment? When is it established? Who is your accounting company/person? What is the equity structure? Do you have any intellectual property or patent (IP)? What local permits and certificates should be obtained? How was the company’s intellectual property developed? Would any prior employers of a team member have a potential claim to the company’s intellectual property? Will there be any claims by a party claiming to be a co-founder? (Note that this issue arose with Facebook and other companies.)
- What are the top 3 risks you see against success of your business? What are your mitigation plan? What legal risks do you see? Do you have any regulatory risks? Are there any product liability risks?
- Who are your current investors (if any)? How much funding do you need? How do you plan this fund to be used? How much equity are you ready to transfer? Does your startup need any business domain expertise, in what area?