The document discusses developing an effective employer value proposition (EVP). It recommends starting by talking to current employees to understand why they joined and stay, then summarizing common themes. Next, get buy-in from marketing, compliance, and executives. Finally, spread the EVP through job postings, careers websites, social media, and in-person. The overall goal is to craft a unique set of offerings and values that positively influence candidates and employees.

1. #EBrandCon
@talentsavvy_HR
START FROM THE BEGINNING:
CRAFT A KILLER EVP
Presented by:
Kristy Nittskoff | Talent-Savvy, llc | Founder + CEO

2. #EBrandCon
@talentsavvy_HR
WHAT IS IT?
EVP

3. #EBrandCon
@talentsavvy_HR
A DESCRIPTION OF
THE GOODS AND
SERVICES THAT
YOUR
ORGANIZATION
PROVIDES

4. #EBrandCon
@talentsavvy_HR
A MESSAGE CRAFTED BY YOUR EXECUTIVES

5. #EBrandCon
@talentsavvy_HR
A BLURB ABOUT WHEN AND WHY YOUR
COMPANY WAS FORMED

6. #EBrandCon
@talentsavvy_HR
A SUPERLATIVE
PACKED PARAGRAPH
THAT DESCRIBES THE
INSANELY AMAZING
CULTURE THAT YOUR
ROCKSTARS ENJOY…
IF THEY’RE
NINJAS

7. #EBrandCon
@talentsavvy_HR
is a unique set of offerings and values that
positively influence target candidates and
employees.
Employer Value Proposition:
DEFINITION:

8. #EBrandCon
@talentsavvy_HR
is a unique set of offerings and values that
positively influence target candidates and
employees.
Employer Value Proposition:
DEFINITION:

9. #EBrandCon
@talentsavvy_HR
is a unique set of offerings and values that
positively influence target candidates and
employees.
Employer Value Proposition:
DEFINITION:

10. #EBrandCon
@talentsavvy_HR
WHY DOES IT
MATTER?
EVP

11. #EBrandCon
@talentsavvy_HR
#EBrandCon
@talentsavvy_HR
Turning over at 3x the rate of every other generation

12. #EBrandCon
@talentsavvy_HR
#EBrandCon
@talentsavvy_HR
By 2027, 3 out of 4 workers will be a Millennial

13. #EBrandCon
@talentsavvy_HR
PURPOSE RECOGNITION GROWTH
#EBrandCon
@talentsavvy_HR

14. #EBrandCon
@talentsavvy_HR
EXPECTATION REALITY

15. #EBrandCon
@talentsavvy_HR
HOW TO FIND
YOURS?
EVP

16. #EBrandCon
@talentsavvy_HR
1 – TALK TO YOUR EMPLOYEES
WHY DID YOU JOIN?
WHAT KEEPS YOU HERE?
WHAT MAKES US UNIQUE?
HOW DO YOU DESCRIBE OUR CULTURE?

17. #EBrandCon
@talentsavvy_HR
EMPLOYEE BRAND AMBASSADORS
■ YOUR STARS
■ REPRESENT YOUR VALUES
■ DYNAMIC + EXCITED ABOUT THEIR ROLE, TEAM, AND
COMPANY
– RECENT NEW HIRE
– RISING STAR
– FRESH PROMOTION
■ DIVERSITY OF TENURE, DEPARTMENT, AND SENIORITY

18. #EBrandCon
@talentsavvy_HR
HIRING MANAGER HEROS
■ HIGH VOLUME OR FREQUENCY HIRING
■ VARYING DEGREE OF INTERVIEW
EXPERIENCE
■ OPEN MIND TO MATCH VACANCIES WITH
TOP TALENT

19. #EBrandCon
@talentsavvy_HR
2 – SUMMARIZE YOUR FINDINGS
READ ALL RESPONSES
SUMMARIZE THE HIGHLIGHTS
DRAW OUT THEMES
COMBINE YOUR RESULTS

20. #EBrandCon
@talentsavvy_HR
3 – GET BUY IN
WORK WITH MARKETING
CHECK WITH COMPLIANCE
REVIEW WITH EXECUTIVES AND HR
EDUCATE YOUR EMPLOYEES

21. #EBrandCon
@talentsavvy_HR
WHERE TO
SPREAD THE
WORD?
EVP

22. #EBrandCon
@talentsavvy_HR
JOB
POSTINGS

23. #EBrandCon
@talentsavvy_HR
CAREERS
WEBSITE

24. #EBrandCon
@talentsavvy_HR
SOCIAL
MEDIA

25. #EBrandCon
@talentsavvy_HR
IN
PERSON

26. #EBrandCon
@talentsavvy_HR
AND
REMEMBER…

27. #EBrandCon
@talentsavvy_HR
LET’S CONNECT
Kristy Nittskoff
talentsavvy_HR
TalentSavvyHR
kristy@talent-savvy.com