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Ethics in Agricultural
Photography
¡ Recall the guidelines for legal and
ethical practices when taking and
publishing photographs 
¡ Give examples of ethical standards for
image manipulation
¡ Define what is a photo caption
¡ Recall what information is included in a
photo caption
¡ Write a photo caption for a photo
Chapter Learning Objectives
Fixing minor mistakes
in a photograph by
removing minor
distractions that might
hold the attention of the
viewer
Photo Manipulation
Photo Manipulation
Original Image Photoshopped Image
Allowed
¡  Cropping
¡  Minor color correction
¡  Sharpening at 300%
¡  Careful use of lasso tool
¡  Subtle use of burn tool
¡  Adjustment of highlights
and shadows
¡  Eye dropper to check/set
gray
Not Allowed
¡  Additions or deletions to
image
¡  Airbrush, brush, paint
¡  Excessive lightening,
darkening, or blurring
¡  Excessive color tone
change
¡  Auto levels
Image Manipulation
Let’s Review!
1.  What is one legal guideline
photographers should follow
regarding invasion of
privacy?
Let’s Review!
2.  What do photographers do if
they want to use a photo of a
person to sell a product?
Let’s Review!
3.  Why should photographers
get permission from the
parent or legal guardian
before publishing photos of
children?
¡ What is a photo caption?
§ A label to provide additional information for the
readers
¡ Why are photo captions needed?
¡ What information is included in a photo
caption?
§ 1.
§ 2.
§ 3.
Photo Captions
¡ Identify Who, What, Where, When, Why, How
¡ First sentence: Who and What the photo shows
(written in present tense)
¡ When & where of the photo is needed
¡ Why and or How is optional
¡ Following sentences are written in past tense
¡ Write in complete sentences
¡ Write the caption to stand alone so reading the
story is not necessary
¡ Don’t editorialize
Writing Style for Photo
Captions
¡ Use adjectives sparingly – don’t make judgments
§ “An unhappy citizen watches the protest…”
¡ Avoid restating headline or text
¡ State how you manipulated the photo (if needed)
¡ Elements to exclude:
§ “Pictured above…,” “This picture shows…”, “Looking into
the camera…”
§ “From left to right…”
Writing Style for Photo
Captions
Read the following captions and determine if the
caption is good, okay, or poor.
Identify what is correct or incorrect by
emphasizing the elements present or missing:
who, what, when, where in the first sentence and
why and how in the second sentence.
Critique this photo caption
The Mississippi River flows
through a hole in the Sny
Island, Ill., levee, flooding
farmland and homes 10 miles
south of Quincy, Ill., Sunday,
July 25, 1993. About 2,000
people were evacuated from
the 44,000 acres that flooded.
(AP Photo/Bill Waugh)
Critique this photo caption
Fresh meats are
stocked at the grocery
store.
Critique this photo caption
John Mueller prepares
Nancy’s Pride for the
Grimes County 4-H Horse
judging contest. The judging
contest is held annually
during the Grimes County
fair.
Critique this photo caption
Oatka Dairy has been
owned by the Butler
family for three
generations. This fall
the dairy will close
because of low milk
prices.
Critique this photo caption
Work with a partner to write two-line caption for this photo
(approximately 20-30 words). Enclosed are details that you can use
Let’s Practice!
Who: Josey Miller
What: Roping a calf in the
calf roping competition
Where: 69th annual Lenox
Rodeo in Creston, Iowa
When: July 28, 2014
Why: Finished second with
a time of 9.7 seconds
Source: CrestonNews.com

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Ethics in Agricultural Photography

  • 2. ¡ Recall the guidelines for legal and ethical practices when taking and publishing photographs  ¡ Give examples of ethical standards for image manipulation ¡ Define what is a photo caption ¡ Recall what information is included in a photo caption ¡ Write a photo caption for a photo Chapter Learning Objectives
  • 3. Fixing minor mistakes in a photograph by removing minor distractions that might hold the attention of the viewer Photo Manipulation
  • 5. Allowed ¡  Cropping ¡  Minor color correction ¡  Sharpening at 300% ¡  Careful use of lasso tool ¡  Subtle use of burn tool ¡  Adjustment of highlights and shadows ¡  Eye dropper to check/set gray Not Allowed ¡  Additions or deletions to image ¡  Airbrush, brush, paint ¡  Excessive lightening, darkening, or blurring ¡  Excessive color tone change ¡  Auto levels Image Manipulation
  • 6. Let’s Review! 1.  What is one legal guideline photographers should follow regarding invasion of privacy?
  • 7. Let’s Review! 2.  What do photographers do if they want to use a photo of a person to sell a product?
  • 8. Let’s Review! 3.  Why should photographers get permission from the parent or legal guardian before publishing photos of children?
  • 9. ¡ What is a photo caption? § A label to provide additional information for the readers ¡ Why are photo captions needed? ¡ What information is included in a photo caption? § 1. § 2. § 3. Photo Captions
  • 10. ¡ Identify Who, What, Where, When, Why, How ¡ First sentence: Who and What the photo shows (written in present tense) ¡ When & where of the photo is needed ¡ Why and or How is optional ¡ Following sentences are written in past tense ¡ Write in complete sentences ¡ Write the caption to stand alone so reading the story is not necessary ¡ Don’t editorialize Writing Style for Photo Captions
  • 11. ¡ Use adjectives sparingly – don’t make judgments § “An unhappy citizen watches the protest…” ¡ Avoid restating headline or text ¡ State how you manipulated the photo (if needed) ¡ Elements to exclude: § “Pictured above…,” “This picture shows…”, “Looking into the camera…” § “From left to right…” Writing Style for Photo Captions
  • 12. Read the following captions and determine if the caption is good, okay, or poor. Identify what is correct or incorrect by emphasizing the elements present or missing: who, what, when, where in the first sentence and why and how in the second sentence. Critique this photo caption
  • 13. The Mississippi River flows through a hole in the Sny Island, Ill., levee, flooding farmland and homes 10 miles south of Quincy, Ill., Sunday, July 25, 1993. About 2,000 people were evacuated from the 44,000 acres that flooded. (AP Photo/Bill Waugh) Critique this photo caption
  • 14. Fresh meats are stocked at the grocery store. Critique this photo caption
  • 15. John Mueller prepares Nancy’s Pride for the Grimes County 4-H Horse judging contest. The judging contest is held annually during the Grimes County fair. Critique this photo caption
  • 16. Oatka Dairy has been owned by the Butler family for three generations. This fall the dairy will close because of low milk prices. Critique this photo caption
  • 17. Work with a partner to write two-line caption for this photo (approximately 20-30 words). Enclosed are details that you can use Let’s Practice! Who: Josey Miller What: Roping a calf in the calf roping competition Where: 69th annual Lenox Rodeo in Creston, Iowa When: July 28, 2014 Why: Finished second with a time of 9.7 seconds Source: CrestonNews.com