10. Why IC Clear?
• Organizations want to redesign their communication to
make it more accessible and effective
• Employers say they struggle to find staff with the
ability to write and speak clearly and effectively
10
11. Why IC Clear?
The consortium expects demand for trained clear communication professionals to
grow because of:
• high illiteracy levels in many countries and a trend towards
democratization
• pleas for clear communication in EU-institutions
• increase in legislation requiring clear communication
• trends towards more information-handling in everyone’s work
• rising awareness and recognition of the importance of clear
communication
• trends toward professionalizing plain language
11
12. For whom is the course intended?
Entry requirements:
• bachelor’s or master’s degree
• proven experience in communication
Aimed at people:
• working in the communication sector
• who need to produce clear documents as part of their job
12
13. For whom is the course intended?
The flexible structure of the course allows students flexible study schedules.
Appealing to people who have:
• full-time work
• family responsibilities
Students can apply their newly acquired knowledge and practice immediately in
their jobs.
13
14. Course objectives
After finishing the course graduates will be able to
• make information clear for the intended user(s) in different disciplines
• evaluate all aspects of the clear communication cycle for improvement
• conduct research on clear communication
• teach how to clearly communicate
• develop a clear communication strategy
• advocate for clear communication
• use clear communication tools effectively
• critically reflect on the evolving field of clear communication
• manage a clear communication project
• work in an interdisciplinary, international and intercultural (virtual) team
• keep up with the continuous evolution in the field
• further develop the professional attitudes a clear communicator needs.
14
15. International certificate
• 750 to 900 hours of study
• 30 credits in the European Credit Transfer and Accumulation System =
ECTS
• IC Clear certificate in clear communication recognized in all partner
countries
15
16. How the course will be taught
The course will be taught online • face-to-face classroom learning
in a networked learning environment • distance and live e-learning
• self-paced instruction
• learning by doing
16
18. Skills for the future
kritisch denken en diepere sociale en emotionele
betekenis vatten intelligentie
omgaan met verandering en
onzekerheid omgaan met diversiteit
nieuwe-media-geletterdheid
grote hoeveelheden data
verwerken
resultaatsgericht werken en
interdisciplinair werken aanpassingen maken
grote hoeveelheid informatie productief samenwerken in
filteren en optimaal benutten virtuele teams en kunnen
engageren
The Institute for the Future
19. After following this course you can
(learning outcomes)
make information clear for user(s)
test whether information is clear
test whether outcome and objectives are met
evaluate aspects of the clear communication
conduct user research
advocate clear communication
teach clear communication
develop clear communication strategies
conduct clear communication campaigns
use relevant clear communication tools
critically reflect on the field of clear communication
20. What would you like
to learn,
to know,
to be able to do,
to share?
make information clear for user(s)
test whether information is clear
test whether outcome and objectives are met
evaluate aspects of the clear communication
conduct user research
advocate clear communication
teach clear communication
develop clear communication strategies
conduct clear communication campaigns
use relevant clear communication tools
critically reflect on the field of clear communication
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