3. Content
Contact
01 Background
02 TV Programs
03 iTalkBB: Measurable Advertising Solutions
04 IPTV
05 Competitive Advantages
06 Audience at a Glance
07 Audiences Distribution
08 Viewership Growth
09 Audience Buying Power
10 Audience Profile
11 Viewers Buying Habits
12 Audience Viewing Habits
13 Ad Metrics: Campaign Report System
14 Advertising Opportunities
15 Advertising Rate
16 Our Works
17 iTalkBB Quick Facts
iTalkBB Media U.S. Headquarters
7926 Jones Branch Drive, Suite 260
McLean, VA 22102
Phone: (888) 670-6626
www.italkbbmedia.com
iTalkBB Media Toronto Office
245 West Beaver Creek Rd.
Unit 9, ON, L4B 1L1
Phone: (905) 747-3307
iTalkBB Media Vancouver Office
13071 Vanier Place, Suite 160
Richmond, BC, V6V 2J1
Phone: (604) 210-2886
4. iTalkBB Chinese TV allows audience to access Chinese-language content,
including more than 50 live streaming channels and on-demand
shows as well as movies through a set top box. In 2012, iTalkBB Chinese
TV officially entered the North American market. Since then, it has
earned a viewership of over 200,108 households, which is projected
to reach over 300,000 by Q4 2015. iTalkBB Chinese TV is the largest
and fastest-growing addressable Chinese language television in North
America with a 60% market share with regards to Chinese TV users.
Its parent company, iTalk Global Communications, has ten years of
telecommunication experience. iTalkBB is one of the most well-known
Chinese-brands in North America.One out of six Chinese families are
active users of iTalkBB’s services.
iTalkBB Media manages all the advertising services of iTalkBB Chinese
TV. Through innovative, geo-targeted advertising platform and
automatically generated ad campaign report, iTalkBB Media provides
strategic solutions for advertisers to reach the Chinese demographics in
North America.
iTalkBB Media is headquartered in the Washington, DC area, with offices
located in New York, Toronto, Vancouver, and Beijing. iTalkBB Media also
plans to open a branch office in Los Angeles to help regional advertisers
target local Chinese customers.
BACKGROUND
01
5. In 2012, after receiving permission from China’s SARFT (State
Administration of Radio, Film and Television), iTalkBB Chinese TV
partnered with CITVC (China International Television Corporation)
and China Film Group Corporation to begin streaming Chinese
television channels and movies outside of China. It has become the
largest Chinese-language content provider in North America.
Through further partnerships, iTalkBB Chinese TV also began
streaming content from Hong Kong and Taiwan. iTalkBB Chinese TV
now carries over 3.5 million hours of licensed content, surpassing
that of any other Chinese TV platform in the North America.
TV
Programs02
Streaming
Chinese-language content,
both live & playback
Movies,TV shows,
& 50+ liveTV channels
6. 50+ live channels from China, Hong Kong, and
Taiwan with 72-hour DVR
Latest Chinese blockbusters & classic movies
Hottest Chinese drama series
Popular shows from China, Hong Kong &Taiwan
News, finance, sports, leisure programs
TV
Programs02
7. Largest ChineseTV Viewership
Geo-targeted Advertising
Fully Engaged AdViews
Insights Into Ads Campaigns
iTalkBB has leveraged its VoIP phone subscription base to
quickly gain the largest Chinese TV subscribers in North
America.
Over 200,108 (households) as of Q4 2014; projected 300,000
(households) by Q4 2015
Average viewing time: 4.5 hours per day/per household
Current market penetration among newer immigrants: 60%
Ads placed on iTalkBB Chinese TV can target viewers
by city.
Target local, regional, or national viewers
Efficiently reach your intended audience
iTalkBB shows ads where they will be seen.
Your ads are/can:
Guaranteed to be played out in its entirety
Not to be skipped or fast-forwarded
Placed immediately before any selected programs
System-generated reports provide daily aggregated
viewership metrics, including:
When and how often your ad is watched
At which geographic location your ad is watched
Before which program type the ad is watched
iTalkBB: Measurable
Advertising Solutions03
8. 04 IPTV
The Most Enjoyable and AffordableWay
To EntertainYour Entire Family
Not free but low-cost
A large affluent audience base
Portable device
Audience can view their favorable content whenever they have
access to wifi and TV set
Playback after live
Audience will never miss their favorite content
Wifi Internet
9. 05Competitive
Advantages
Reaching targeted audiences: geo-targeting
method
Fully engaged views: complete views of
commercials
Guaranteed reach: pay for actual delivery.
(campaign stats available to all advertisers)
The innovative strategic advertising &
intelligent analysis
Eliminates drawbacks and limitations of
traditional media
How is iTalkBB ChineseTV DIFFERENT from
traditional media?
3Yes 3 No
YES
YES
YES
NO
NO
NO
No prime time restrictions: commercials always
play prior to any selected programs
Lost among commercials: only ONE ad is seen
per switch. (content/ad ratio=99:1)
Omit: commercials cannot be fast-forwarded or
skipped
10. 99%of our audiences are concentrated in the following four provinces: Ontario,
British Columbia, Alberta and Quebec.
Sources:
In order to provide advertisers with the most detailed and up-to-date viewership statistics, iTalkBB Chinese Television uses real-time monitoring and reporting systems to accurately obtain and analyze viewer
information. The following analysis is based on such information, and it disregards any information anomalies.
Audience
At A Glance
06iTalkBB Chinese TV reached over 804,436 North American Chinese audiences as of
Q4 2014, which includes over 290,136 viewers in Canada, far ahead of other Chinese
television service competitors. It indicates that more than 60% of Chinese television
viewers in the North American region watch iTalkBB Chinese TV.
67,161
290,136
CanadaViewership
Ontario Households: 35,595 Audiences: 153,772
British Columbia Households: 26,528 Audiences: 114,604
Alberta Households: 2,686 Audiences: 11,605
Quebec Households: 1,343 Audiences: 5,803
Other Provinces Households: 1,009 Audiences: 4,352
Household users:
Audience reached:
Average family size: 4.32
11. 07Audiences
Distribution Q4-2014
Alberta Calgary 60.83% Edmonton 37.21% Others 1.96%
Quebec Montreal 89.48% Others 10.52%
Others Manitoba: 58.97% Saskatchewan: 36.73% Others 4.30%
Ontario GTA
GreaterVancouverBritish Columbia
4.25% Ottawa
22.3% Markham
12.1% Richmond Hill
9.8% Mississauga
5.6% Vaughan
3.5% Thornhill
2.35% Brampton
1.87% Newmarket
0.88% Others
28.4% Vancouver
19.67% Burnaby
9.5% Surrey
7.36% Conquitlam
1.27% Others
2.54% Hamilton
1.57% Winsor
2.51% Others
4.64% Others
89.13% GTA
96.36%
Greater Vancouver
41.6%
Toronto
33.8%
Richmond
12. iTalkBB Chinese TV has experienced
rapid growth in large part due
to iTalkBB’s already-large home
phone subscriber base. Based on
the current data, viewership in
Canada and top metropolitan areas
(Ontario, British Columbia, Alberta
and Quebec) is projected to rise
significantly.
Sources:
iTalkBB Chinese Television user surveys (May 2013)
Regression Analysis performed on data from iTalkBB
Chinese TV real-time monitoring and reporting system
Viewership
Growth
08
Canada Ontario
British Columbia Alberta
2015
Q2
2015
Q2
2015
Q2
2015
Q2
2015
Q3
2015
Q3
2015
Q3
2015
Q3
2015
Q4
2015
Q4
2015
Q4
2015
Q4
350,268
183,401
141,088
13,576
396,292
205,795
160,855
14,544
443,260
230,318
180,274
15,953
13. Audience
BuyingPower09 58% 1st or 2nd home (in 1-3 Yr)
$250,000- $800,000
78% Property maintenance & home improvements
$3,000- $20,000
49% Furniture & appliances
$5,000- $25,000
36% Auto lease/purchase
$15,000- $80,000
32% Vacation
$2,000- $10,000
67% Purchased/PTB RRSP
$3,000- $20,000
78% Purchased/PTB insurance
35% Own/PTB stock & mutual fund
68% Child Expenses
$500+
87% Grocery
$500+
45% Shopping
$300+
72% Car/property insurance
$300+
75% Dining & entertainment
$300+
81% Telecommunication
$150+
Monthly
Spending On
Plan to Buy
14. 98%
of our viewership is of Chinese
descent, which consists primarily
of Chinese residents with higher
education, a high household income, strong purchasing
power and a high percentage of home-owners.
15. Source: iTalkBB Chinese TV user surveys (May 2013)
18 - 34 26%
18 - 49 62%
24 - 54 59%
Median Age 36.7
Mandarin 58%
Cantonese 27%
English 3%
Other Dialects 12%
$50,000+ 83%
$75,000+ 29%
$100,000+ 8%
Median HHI: $70,380
Own 78%
Rent 22%
1 or 2 members 6%
3 members 23%
4 members 35%
5 members+ 36%
Median family size 4.32 members
Male 47%
Female 53%
Married 87%
Single 13%
1+child 77%
College+ 84%
Gender Marital Status
Presence of Child
Family Size
Primary Language Spoken at Home
Age
Education
HH Income
Home Ownership
Audience
Profile10
16. Young Adults (18~30 years old)
18~25 years old: Born in the Canada or immigrated
to Canada with parents | College or university
graduates, young professionals | Thoroughly
assimilated into the American culture
22~30 years old: Chinese students studying in
Canada or recent graduates | Financially stable and
strong buying power | Pursuing a healthy and trendy
lifestyle
25~30 years old: Young parents in the early stages
of their careers | In need of many services such as
childcare, education, and healthcare
Fashion, sports, lifestyle, travel
products and services
Automobile accessories and
automotive services
Home ownership
Financial products and services
Organic food, gourmet food, and
dining out
Interests:
Viewers’Buying Habits
11
17. 30~40 years old: Post-graduate graduates | Working
in a managerial/professional role in a large organization or
own small to medium-sized businesses | Married | Pursuing
a high-quality, healthy lifestyle
40~50 years old: Very stable career, high income, and
abundant assets and savings | Focusing on healthy lifestyle,
children’s education, senior care services for parents, and
starting to consider retirement plans | A high demand for
financial services
Visiting family members in Canada | Most people are
retired in China | Limited understanding of the Canadian
culture | Helping children with household duties |
Particularly concerned about health care, education, real
estate and social services.
Immigrants from mainland China, Taiwan, Hong Kong, or
Macau | Approaching or already reached retirement age |
Seeking a higher standard of living and concerned about
household living and retirement planning | Expecting their
children to become successful in their lives
Source: iTalkBB Chinese TV user surveys (May 2013)
Household and home renovation
products and services
Financial and legal services and
products
Children’s education, healthcare,
lifestyle, travel products and services
Owning additional properties
Upgrading automobiles and automotive
accessories
Health-related, senior care products
and services
Leisure, travel products and services
Food and health care
Benefits from community services
Estate planning products and services
Middle Aged (30~55 years old)
Interests: Interests:
Senior Citizen (55+ years old)
18. Source: iTalkBB Chinese TV real-time monitoring and reporting system
On a daily basis,
70% of our viewers
watch iTalkBBTV.
The average viewer
watch iTalkBBTV for
4.5 hours every day.
AudienceViewing Habits12
0%
25%
50%
75%
100%
1/1/2014 2/1/2014 3/1/20144 /1/2014 5/1/2014 6/1/2014 7/1/2014 8/1/2014
0
3
2
1
4
5
6
1/1/2014 2/1/2014 3/1/2014 4/1/2014 5/1/2014 6/1/2014 7/1/2014 8/1/2014
19. iTalkBB Chinese TV has the largest set-top Chinese TV box subscription in
North America and provides customized and in-depth analytical reports to
advertisers.
Data of our campaign reports with ad reach data include:
Total ad views
Locations of household
Time of day by which ads are seen
Program types chosen
Cost Model: CPM based
CPM=Cost Per Mille Views
Ad Reach Efficiency Comparison:
Major prime-time Chinese broadcast TV: CPM > $150
Half-page Chinese newspaper: CPM > $90
Targeted Direct Mail: CPM > $150
Ad Metrics:
Campaign Report System
Ad Delivery Method
13
You Only Pay forThe Amount ofViewed Ads
20. Pre-roll only
Limited to 30 seconds
Cannot be skipped or fast-forwarded
Our technology enables advertisers to conduct
city based geo-targeted advertising and
provides them with system-generated ad
campaign reports. All ads are billed based on
the total delivery of each ad.
Advertising
Opportunities
14
TVC
Branded
Slate
Banner
Ads
Corner
Graphic
TVC:
TVC
30s
TV Program
21. Pre-roll only, 5 Seconds in duration
Comes on within a 3-min program
switch interval
Static or animated
Cannot be skipped or fast-forwarded
Size: (W)1280p by (H)720p
Overlaid above the lower right corner
of the screen during a program
Pops up again at a defined frequency
Size: (W)250p by (H)168p
Display in dialogue box
Banners are static
Size: (W)555p by (H)110p
Branded Slate:
CornerGraphic:
Banner Ads:
Branded Slate
5s
TV Program
22. Note:
1. The above standard rates apply to Canada nationally.
2. All rates are gross and subject to applicable taxes.
3. Creative are subject to approval of iTalkBB Media.
4. Agency commission is included in above rates.
5. iTalkBB Media reserves the right to revise the above rates without further notice.
Code
Corner
Graphic
Banner
Ads
Format Material Rate
Material Rate
30s HD Video
5s HD Video
$75 per 1000 views
$30 per 1000 views
$20 per 1000 deliveries
$20 per 1000 deliveries
Digital Graphic
Digital Graphic
Commercial TV Show
Branded
Slate
TVC
2015Advertising Rate
24. iTalkBB, a subsidiary of Net 263 Co. Ltd., is one of the most
well-known Chinese-brands in North America. With over
10 years of telecommunications experience, iTalkBB has
cultivated a strong niche market of more than 300,000
households in North America. One out of six Chinese families
in the U.S. and Canada are active users of iTalkBB’s home
phone service.
Net 263 Co. Ltd., the largest non-state-owned telecom
company in China, was listed on the Shenzhen Stock
Exchange on September 8th, 2010 (Ticker: 263, Stock code:
002467:CH).
17ITALKBB
Quick Facts
25. World’s largest VoIP telecom carrier for ethnic-Chinese and ethnic-Koreans
Over 80% brand recognition among Chinese in North America
10-year telecommunications experience serving Chinese and Korean communities
11 branches worldwide; over 600 employees
Over 2,000 franchisers in North America
Recapitalized
with Net 263
2012
Branches
established
in Australia &
Singapore
2009
Nationwide
rollout of
VoIP service
2005
VoIP service
expands to
Canadian
customers
2006
VoIP service
expands
to Korean
customers
in the U.S. &
Canada
2008
iTalkBB
commences
operations
in Texas
2003
18 retail stores in Chinese-concentrated cities
in North America, such as NewYork, Los Angeles,
San Francisco,Toronto, andVancouver
