Established in 2005, RubiBlue is a software development and IT support company. After a chance meeting with a funeral franchise owner following a car accident involving their secretary, RubiBlue was asked to develop a web application called EasiPol to manage countrywide funeral operations. This catalyzed their later success. EasiPol now manages over 1.2 million policies and collects over R65 million per month for over 150 companies across Southern Africa. While one of the co-founders passed away, the company has grown to a team of 15 supporting 280 funeral businesses and handling 1.4 million policies.

1. #mystartupstory

2. Est. in 2005
RubiBlue is a software development and support services house
and an IT network support provider. Things were going well
until…

3. A NICE IMAGE HERE
Their secretary had a car accident…

4. With a funeral franchise owner

5. Bizarrely conversation turned to Rubiblue, and Chris Ogden and
his partner were asked to develop for the franchise, a web-based
application to manage countrywide operations.
This would be the catalyst for later success.

6. And EasiPol was born

7. EasiPol is…
•A premium collection method using multiple channels (Debit Order, Stop Order, EasyPay)
•A way to prevent the theft of cash collections (no more receipt books)
•A way to manage employee access and audit activities
•A tool to easily administer clients (send SMSs, print statements and receipts)
•A solution to manage day to day operations (funerals, tombstones, societies, policies)

8. A
CHANCE
MEETING
HAS LED TO…

9. • EasiPol being the largest service provider of web based policy administration software in the
South African market
• Being the market leader in policy administration
• Supporting 1.2million policies for over 150 companies
• Collecting over R65 million per month over its payment channels
• Clients across southern Africa including: South Africa as well as Zimbabwe, Botswana, Lesotho

10. AND
WHILE ALL THIS
HAPPENED

11. AND

12. RAIZCORP
BECAME A
SHAREHOLDER
To assist with with business training and mentorship to take the company to the next level.

13. THE RUBIBLUE
CO-FOUNDER
PASSED AWAY
Leaving Chris Ogden to manage RubiBlue alone and take up additional and new responsibilities.

14. BUT

15. TODAY
THE RUBIBLUE
TEAM
•Is a 15strong team
•Has won numerous Raizcorp awards including largest growth in profitability and MD of the Year in
2011
•Services 280 funeral parlors, underwriters and administrators
•Handles 1.4mill policies