Established in 2005, RubiBlue is a software development and IT support company. After a chance meeting with a funeral franchise owner following a car accident involving their secretary, RubiBlue was asked to develop a web application called EasiPol to manage countrywide funeral operations. This catalyzed their later success. EasiPol now manages over 1.2 million policies and collects over R65 million per month for over 150 companies across Southern Africa. While one of the co-founders passed away, the company has grown to a team of 15 supporting 280 funeral businesses and handling 1.4 million policies.