The video concept is about a successful businessman who slowly loses his identity due to the competitive nature of his work. The video will show his seemingly perfect work life and depressed personal life as he breaks down from a lack of identity. Scenes will flip between him at work and at home drinking and being violent. It will end with him falling into an old chair, looking at friends singing while the band plays, representing his loss of identity. Sarah will coordinate, Kieran will film and edit, and Jack will perform and write lyrics. Filming locations will include indoor and outdoor settings to match the song's mystery. A plain black or white mask may represent the character's lack of identity.