Social Media 101 PDF created By Key Lime Creative

3. Overview 21 Videocasting
3 What is Social Media? 22 Social Bookmarking
4 A Conversation Method 24 Newsfeeds
5 A Collaboration Method 26 Index
6 A Distribution Method
7 A Consumption Method
8 Who are the Key Players in SM?
9 Blogs Hi, My name is Jennifer Harris, you can call me Jen. I have owned Key Lime Creative for
11 Social Networks 3 years in Paisley. My passion is helping small business succeed, my talent is Graphic
Design, my family is the most important thing in the world and giving 110% to each of
12 Facebook those things each day is my goal.
13 LinkedIn “It’s not about the destination, It’s about the journey”
15 Other Networks Contact me anytime, I’d love to see what your up to.
16 Forums Jen
17 Microblogging Key Lime Creative - Graphic Design
531 Queen St. S., P.O. Box 564
Paisley, On, N0G 2N0
19 Audio/Visual Media Networking ( W ) 519-353-1805 | (TF) 866-553-1805
(C) 519-270-4008 | (H) 519-353-4509
20 Podcasting Skype Me! “keylimecreative”
www.keylimecreative.ca

4. What is Social Media?
Social Media uses Web 2.0 Technology
to help users interact on the web.
 Conversation Method
 Collaboration Method
 Distribution Method
 Consumption Method
Complete definition of “Social Media”
 http://en.wikipedia.
org/wiki/Social_media

5. A Conversation Method
 It’s about building a trusting and meaningful relationships with
your Friends, Clients and Colleagues.
 It’s about talking about interests, ideas and concepts.
 It’s about finding out about other people’s lives and occupations.
 It works the same in real life as it does on the web. The same rules
apply.
Start a Conversation:
 By using Social Media Networks such as:
 Blogs
 Networks
 Forums
 Microblogging
 Video/photosharing

6. A Collaboration Method
 It’s about collaborating on ideas, methods and interests.
 Open Source collaboration was the main idea behind the “web”
 It works the same in real life as it does on the web. The same rules apply.
Start a Collaborative effort for:
 Trips
 Events
 Marketing
 Exchange of ideas
 Inventions
Use Networks, bookmarking,  Wikipedia is a free, open content,
Forums and Wiki’s to achieve community-built encyclopedia with thousands
of articles on topics from A to Z. Available in
collaboration. dozens of languages.

7. A Distribution Method
 It’s about distributing knowledge, information, products and ideas
 It is often free, but many profit from this as well.
 Knowledge is Power and learning is essential.
 Distributing knowledge for free in this format allows minor players
to become experts in their fields quickly.
Types of Distribution methods:
 Blogs
 Networks
 Forums
 Microblogging
 Video/photosharing
 Video/podcasting
 Social Bookmarking

8. A Consumption Method
 It’s about consuming knowledge, information and ideas
 It is often free, but some “products” are sold online and are often
thought of as more reliable/valuable when sold for a fee.
 Knowledge is Power and learning is essential.
 Consuming knowledge for free in this format allows minor players
to become experts in their fields quickly.
Types of consumption methods:
 Blogs
 Networks
 Forums
 Microblogging
 Video/photosharing
 Wiki’s

9. Who are the Key Players in SM?
 Blogs
 Networks
 Forums
 Microblogging
 Video/photosharing
 Wiki’s
 Video/podcasting
 RSS Feeds
 Social Bookmarking

10. Blogs
 Accounts are often free, but you can pay a professional to
customize a blog specific to your company’s brand.
 Short for weblog
 200-1000 word articles, essays or opinions about various topics.
 Most Popular “applications or apps” are Blogger & Wordpress
 www.wordpress.org
 www.blogger.com
 Users can comment on the articles and interact with the writer of the article
 Large & small companies use blogs as a form of “Press Releases” telling
their clients and consumers about news, new products, upcoming
trends and general information about their products or industries.
 Blogs help companies to form relationships with their customers and clients.
 Blogs are super user friendly and usually have a one
click method of uploading the article to the web.

11. Examples of Blogs:
 www.cbc.ca
 http://mark-hayward.com/2008/12/29/31-
blog-post-ideas-for-small-businesses/
 http://www.problogger.net/
archives/2009/02/23/10-tips-for-blogging-your-
way-to-small-business-success/
 http://thebabyboomerentrepreneur.com/
 Blogs explained in Plain English
David Airey is considered an “expert” in the
field of graphic design. Blogging has helped
him become an expert “across the pond”.
Many “experts” are cropping up in many
niche markets because of Blogging.

12. Social Networks
 Accounts are often free, but you can pay a professional to
customize a social network specific to your niche industry.
 Most Popular “applications” are:
 Facebook
 Myspace
 Linkedin
 Users can build profiles based on their interests
 Users can interact with other users with the same interests
 Users can advertise or “sell” their products, events, abilities and knowledge
 Users can find products, events, reviews, knowledge
and employees related to their fields of interests.
 Just about every industry has a niche social network where you
can find people who are interested in the same things you are.
 Local Social Network you might want to join is: www.micromagnate.com

13. Facebook
 Mostly used for connecting with friends, family and colleagues.
 You can form groups, advertise and upload images.
 Form of Microblogging with the ability to update
status, write notes and comment on them.
 Majority of users are Female, 30+
 Facebook is being used by more and more company’s to
interact with their customers and sell their products.
 Users can become a “fan” of a company by joining their company page.

14. News feed Page (Home)
Profile Page

15. Key Lime Creative
“Fan” page

16. LinkedIn
 Virtual Resume
 Used for profiling your career & achievements.
 Knowledge base for all industries.
 Users can connect with former/present employees, colleagues & clients.
 Users can recommend and be recommended by people
that they have worked with in the past.
 Users can invite or request an invitation to other’s networks.
 Users can join groups and mininetworks with in the larger Linked in network.
 Users can ask questions and have them answered by experts in those fields.
 Users can find employees or employment by searching for specific terms.
 Users can become experts in their field by being rated on the
answers they give to questions that are posed by other users.
 www.linkedin.com
“A well asked question can garner as much
respect as a well answered question”

17. LinkedIn
My Profile Page My Home Page
My Updates
I am 3 degrees away from connecting with 303,000 potential clients or colleagues.

18. Other Networks
 Search for other networks that pertain to your
industry or pertain to your target market.
Other samples of Networks:
 myspace.com
 http://www.designfloat.com/ (for designers)
 http://www.flickr.com/ (photosharing)
 www.ning.com

19. Forums
 Similar to networks in how they work.
 More specific to an aspect on an industry.
 Usually has a moderator or possibly a few, they act as
the expert in the field of discussion and moderate the
sometimes heated chats that happen on forums
 Users must be registered to comment, like most other networks
 But you may “lurk” before registering to be
sure it is the right forum for you.
 Users fill out a mini profile usually containing, user name, web
site and or e-mail address and a couple of sentences about yourself.
 Etiquette requires you to formally introduce yourself before
posing questions or commenting on other’s questions or comments.
 About.com
 freelanceswitch.com

20. Microblogging
 Microblogging is basically the same as Blogging except it is done in small
tidbits usually 2-3 sentences or in the case of Twitter 140 characters.
 Most popular tool for this is www.twitter.com
 Users can send and receive 140 character bits of information tweet?
via the web or mobile device (text messaging)
 Companies use twitter to follow what their consumers are saying
about their products and to tell them about news, products or
just give them help with something when they need it.
 People use twitter to connect with others who have the
same interests, backgrounds, jobs or hobbies.
 The tidbits of information could contain daily status updates, information,
news, questions, comments, opinions or just random thoughts.
 Users set up a mini profile similar to their forum profiles.
 Users then can search (http://search.twitter.com) for friends,
colleagues, brands and news feeds they are interested in.

21.  By Clicking on “follow” you will be shown their updates. They
can not see your updates unless they follow you as well
 Users can reply (@), Link websites, “Retweet” (RT)or
Direct Message (DM) their followers.
 “Following is NOT the same as Stalking!” Having lots of followers is a good thing.
Follow me at: http://twitter.com/keylimecreative
Twitter Explained in plain english
http://www.youtube.com/watch?v=ddO9idmax0o&feature=channel
My Twitter Profile Page Incoming “tweets”

22. Audio/Visual Media Networking
Consists of:
 Photosharing
 Videosharing
 Videocasting
 Podcasting
Photosharing is usually done for personal reasons from friend to friend.
Can also be used for showing a gallery of work for Designers, photographers
and artists
 Most popular “app” is www.flickr.com but there are others
Videosharing is popular for showing tidbits of tv programs, commercials and mov-
ies. It is also a good way to promote products. Mini commercials or clips tend to go
“viral”
 Most popular “app” is www.youtube.com but there are many others

23. http://www.youtube.com/user/keylimeGD#p/f

24. Podcasting
 Podcasting is regularly produced, sydicated audio content available
via an RSS feed (that is the syndication part) and it can be captured
by a feedreader, itunes or some other sort of media aggregator
 Podcasting is basically a radio station online. It can be done “live”
with an audience or recorded in a studio or even a home office.
 You can subscribe once and have feeds delivered regularly and
indefinitely (RSS [really simple syndicate] feed) for free.
Podcasts I listen to are:
 http://freelanceswitch.com/podcasts/
 http://www.twistimage.com/blog/podcast/ (Six pixels of Separation)
 http://www.marketingovercoffee.com/
 www.cbc.ca/spark
Twitter Explained in plain english
http://www.youtube.com/watch?v=ddO9idmax0o&feature=channel

25. Videocasting
 Videocasting is exactly the same thing but done with a video camera.
 They can also be done live and have the audience interact with the
people doing the cast or it can be done in a studio and be prerecorded.
 My favorite Videocast is http://www.geekbrief.tv/.
 Usually 3-5 minutes of
product information, useful
websites and trade news.
 Videocasts can last up to 1 hr. and
podcasts even longer than that.
 http://www.ustream.tv/ is used
for Live video streaming.
 All of these are useful tools that can be
used in your Social Marketing campaign.

26. Social Bookmarking
 Works in the same way as your “favorites” or “bookmarks”
on your computer browser, but in a social way.
 Using applications such as
 http://delicious.com/
 http://www.stumbleupon.com/
 http://digg.com/
 You can bookmark your favorite articles, sites, podcasts etc.
 You can then tag them, comment, recommend or give your
opinion about them in a similar way you would in a blog.
 The “apps” keep track of what you like and dislike, who you have recommended
and what you have tagged. After a while it will suggest people, web sites
or networks that it feels you might like based on these observations.
 Others can see your lists, tags and recommendations.
 Extremely quick way to push traffic to your site.

27. My First day of being Social Bookmarked, I went from 0 visitors to 1500 in one day.
Google Analytics show you the traffic on a daily basis to your web site. It tracks vari-
ous elements such as where people are clicking in from, how they are finding you
and when they were there.

28. Newsfeeds
 RSS - Really Simple Syndicate
 Anywhere you see this symbol you can subscribe
to that websites blog, podcast, or videocast.
 This is a must have on your website or blog.
 News feeds can be sent in various formats such as e-mail, Google
reader & Feedreader when subscribing to a RSS feed the subscription
area will give you a choice of how you would like to receive it.
 RSS in plain English
I receive my Feeds via my iGoogle
home page. It is customized to my
liking and I can quickly and easily see
if there is anything of interest to me
first thing in the morning.

30. How can SEDC use Social Media to connect with Customers?
1. Create a Fan Page on Facebook that connect to your website Blog. Update this frequently to inform your clients of upcoming grant deadlines,
seminars and general information about SEDC.
2. Use Twitter in the same fashion spreading industry information, where they can find business help etc
3. Create small 30-40 audio clips or video clips explaining different services you have available.
4. Interview past & present clients to promote them and yourselves
5. Create polls & survey’s asking for opinions, needs and wants from your community of followers
6. Use social media to promote events such as Scobe’s, have a people’s choice award where followers can vote for their favorite business.
7. Use QR codes on traditional media to push customers to your website & events.
8. Use your blog & facebook to profile stories about the area and the businesses
9. Use Facebook ads to target potential attendees to events
10. Use social media to track trends in the community.
11. Use live video streaming for clients who can not make it in person to your seminars.

31. Index http://www.authoritydomains.com/blogs/authority-domains/social-media-eti-
quette.php
Web links http://mark-hayward.com/2009/02/19/25-ways-to-create-your-social-media-foot-
print-today/
http://en.wikipedia.org/wiki/Social_media
www.wordpress.org
www.blogger.com Other Local Resources
www.cbc.ca
www.about.com www.thebabyboomerentrepreneur.com
www.freelanceswitch.com
www.facebook.com
http://freelanceswitch.com/podcasts/
http://www.twistimage.com/blog/podcast/ (Six pixels of Separation)
Places you will find me
http://www.marketingovercoffee.com/ www.keylimecreative.ca
www.cbc.ca/spark http://keylimegd.stumbleupon.com/public/
www.flickr.com http://twitter.com/keylimecreative
www.twitter.com http://delicious.com/keylimecreative
http://search.twitter.com www.facebook.com (request a friend to be my friend Jennifer Kibler Harris)
http://www.geekbrief.tv/ www.facebook.com/keylimecreative
http://www.ustream.tv/ Skype: keylimecreative
http://delicious.com/
http://www.stumbleupon.com/
http://digg.com/
www.youtube.com
Reading (listening) Suggestions
Seth Godin - Linchpin
Mitch Joel - Six Pixels of Spearation
Articles Erik Qualman - Socialnomics
http://www.problogger.net/archives/2009/02/23/10-tips-for-blogging-your-way-to-
small-business-success/
http://mark-hayward.com/2008/12/29/31-blog-post-ideas-for-small-businesses/
http://www.chrisbrogan.com/etiquette-in-the-age-of-social-media/